The Scrumptious Woman

S2 07 Financial Freedom and Empowerment with Juliana Uto

Juliette Karaman / Juliana Uto Season 2 Episode 7

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Welcome to another episode of The Scrumptious Woman. Today, I’m joined by the inspiring Juliana Uto, a wealth coach and mentor who’s passionate about helping women step into their financial power. Her story is one of resilience, freedom, and empowerment, and I know it’s going to light a fire in you. Let’s dive in! 💖

Episode Summary
In this episode, Juliana shares her incredible journey, from growing up in communist Romania, becoming a political refugee, to building her financial independence as a millionaire in her 30s. We talk about how money can create freedom, the power of compounding, and why financial security is such a game-changer for women. Juliana also opens up about her work as an angel investor and how she’s creating safe spaces for women to grow their wealth. This is a must-listen if you’re ready to take control of your finances and create the life you deserve!

Key Takeaways
Money creates freedom: Financial independence gives you the power to make choices and live on your terms.
Start small, start now: Even saving a little every month can make a huge difference over time.
Invest in yourself first: If you’re living paycheck to paycheck, focus on building your skills and mindset to increase your earning potential.
Find safe financial spaces: Work with people who empower you and create environments where you can ask questions without judgment.
Be clear about your investments: Whether it’s personal development or angel investing, know your “why” and align it with your goals.

Resources & Links
🔗 Connect with Juliana Uto: Instagram
🔗 Learn more about Juliana’s work: Her Wealth Society
🔗 Explore the Heroic app Juliana mentioned: Heroic

If this episode resonated with you, gorgeous, be sure to follow Juliana and check out her incredible work. Don’t forget to hit subscribe to The Scrumptious Woman so you never miss a juicy episode. Share this with someone who’s ready to step into their financial power—you never know who might need this spark today! 💕

Until next time....much love

Juliette x 

Don't forget to Rate and leave a review so more people can tune in and the ripple effect spreads further.

[00:00:00] Juliette Karaman: Welcome to another episode of The Scrumptious Woman, and with me, I have Juliana Uto, if I'm saying that correctly. And you are a wealth coach, mentor. I was gonna say, you dive deep into wealth and actually like a decipher it for a woman. So welcome. Thank you to.

[00:00:25] Explain your story. I know that you started life not in [00:00:30] Canada. Yes. In Europe. Yeah. Yeah. Quite, quite a journey. 

[00:00:34] Juliana Uto: Yeah, exactly. So real quick I was born in Eastern Europe. In Romania specifically, it was communist at the time no longer. And my parents defected, so there were, I guess you would call us political refugees defected when I was 10.

[00:00:48] We lived in Austria for a year until, all the things got processed. We ended up in Canada. And so I'm in Canada have been in Canada ever since. I've lived in the Netherlands since then, and Paris and [00:01:00] Asia, and I've traveled. All over for work and for pleasure. But yeah, this is home now and that, that part of my life was quite formative to, to be, we didn't know that I didn't know that my parents were planning on defecting.

[00:01:13] I thought we were going on holiday, a summer holiday. So it was, as you can imagine, it was a bit of a shock to learn that we're not going back. And I would say. That was a very transformative imprint in my life in terms of really thinking about safety and security and what that [00:01:30] means. And and then seeing my parents start over in a new country, with two young children and how, how like just a typical kind of immigrant experience of how hard, hard they work to provide for us.

[00:01:41] And just having the sense of. I won't say obligation, but it's almost like a sense of duty of they made this in my mind, a very significant sacrifice for us to be able to have the freedom to go to school and get an education. So I'm trained as a mechanical engineer. My sister's has a master's degree in economics.

[00:01:58] And just the [00:02:00] sense of we're here to we're here to work. This is not a pre-pass. So everything I've done has been really much about optionality and having choices and not being stuck, and money was a big part of that for me. So I worked very hard, very early to secure my financial freedom, which I did.

[00:02:16] Very early in my life. So now I help other women with that round investing 

[00:02:22] Juliette Karaman: and I feel the passion, right? If you go through transformative change in your life like that. 'cause how old were you? You were under [00:02:30] 10 or? 

[00:02:30] Juliana Uto: Yeah, I was 10. I was 10 when we defected so old enough to have built those bonds with my family like my grandparents and my.

[00:02:38] Aunts, uncles and my cousins and just the culture and old enough to know and to have awareness of what was happening posted happening, if that makes sense. I'm still, I would say I've done a lot of work around untangling that for me and some of the things I got wired and. Using money as safety and security was a big part of that.

[00:02:57] And I'm still, I would say I'm still [00:03:00] untangling that I've gotten so much better. But yeah, 

[00:03:04] Juliette Karaman: and it's a big piece that I talk about safety, where it. Really anchors into our body. The sense of not being safe and where for me it's more sexual trauma. Yeah. Or it could be something like what you're saying, right?

[00:03:18] It's like the way someone looked at us or the way that there was no money. So your body is in constant lookup for danger. Yeah. Tell me how you went through that and how, now I know that you help [00:03:30] lots of women and you're super passionate about this because obviously I have that story and that's what got you through. Tell us a little bit about the story. Why the safety in money? What have you like, create Yeah. A safe haven for yourself with having financial? 

[00:03:47] Juliana Uto: I think I associated at a very early age that having money means having choices and having choices means having freedom.

[00:03:55] And so I lock those, wired that into my [00:04:00] subconscious, my nervous system at a very early age. And I purposefully went into engineering because I knew I'd be able to get a job. I knew there weren't that many women engineers. I I had great marks in everything, but I chose engineering 'cause I didn't wanna go to school for four years.

[00:04:13] So like optionality and having freedom and having agency and sovereignty in my life was always just wired at a very early age. And I associated having money with freedom and having having choices and not ever being stuck, not ever having to depend on [00:04:30] anyone. And so I worked really early.

[00:04:33] As soon as I started working, I began investing and saving money. Like I was a really good saver. I, I. The other thing that this experience, I think, created for me was just a sense of my safety was with my family. So I never was the kind of person who needed validation from outside of my family nuclear unit, which I think served me in the sense of I never had, I never felt like keeping up with the Joneses. Like I never felt like if I have the latest [00:05:00] thing or the bag or the, then I'll be accepted. 'cause I didn't care about that. It was like, I am, I'm my own I'm a sovereign being, I don't need anyone.

[00:05:08] And there's pros and cons with that, obviously. But for me, the pros were that I I became a millionaire in my thirties. I, I bought a house, I paid off the house. I. My, my kids were born and I had my kids pretty late in life in my forties. 'cause I prioritized my career again because I was, climbing the ladder and making the money and saving the money and like having building my net worth.

[00:05:28] I had the choice and the freedom [00:05:30] to step away and to, to work with them and to be present with my kids, which is massive. A massive gift for and for family. And then I would say, as I. As I began investing and I started investing in like private markets and alternative investments and things like private equity and metric capital and angel investments.

[00:05:49] It's just this whole other world that opens up beyond the traditional public markets. And so that's all been fascinating to me. And again, just this idea of cracking the code [00:06:00] on. All the things that are possible for women and men in terms of investing that are outside of the public domain.

[00:06:05] And I have so much to say about it, but that's essentially, that's how I ended up, doing the work that I do around investing and with women specifically. I think having financial freedom is a massive, it's just a massive unlock for so many things, to not have to.

[00:06:22] Do the things that you don't particularly enjoy doing just because it brings money in, but where you can, I think [00:06:30] self-actualization, people will say, sure, you can self-actualize and you can, do all the self-development work and do all the things which require investment. Certainly I think in this day and age, in the world that we operate in, but when you take money off the table, it just becomes so much easier. You get to ask a question like, what do I really wanna do? What do I love to do? It's I just wish that to everyone, 

[00:06:51] Juliette Karaman: but that's also the point, right? Because if you're at that stage and it all of sudden it's oh, would I do this for free?

[00:06:56] It's yeah, yes, I would. Okay. [00:07:00] I'm doing my, maybe your life's mission or. On the way to your life's mission, on the way to something that you really love doing it. Because if we don't have the money, then that financial security insecurity just keeps us in that safety loop where it feels like everyone is predator, is a predator and out to get us.

[00:07:21] And you get all these money beliefs that people also have once you start. Oh, where did that come from? It's not even [00:07:30] mine. 

[00:07:30] Juliana Uto: Yes. It's so fascinating to me. And I think one of the things before coming onto the online world which I only did about three years ago, I would say I.

[00:07:40] I didn't know about energetics or, not consciously, I'm sure I know that I had awareness of it because when I was manifesting or like manifestation, like I, I feel like I manifested my children, like to be able to have them naturally in my forties is like a big deal, and so I feel like.

[00:07:55] I didn't have conscious awareness of it. I certainly didn't have, the tools around it or like energy or [00:08:00] vibration or frequency or like all these terms and languages and conversations were just very foreign to me. So it was like, what is this? Like when I uncovered, I'm like, what is this world that I had no idea existed?

[00:08:13] Because as an engineer and someone who worked in business. Not really doing engineering, but like more business things, like more bus yeah, let's just leave it there. Very cerebral, like it was very cerebral work and I figured everything out. And so again I would say, I think about like masculine and [00:08:30] feminine.

[00:08:30] Like I probably was mostly in my masculine I'm gonna make things happen and I worked with mostly men and, so this was like a very new world to me. But I, what I wanted to share that I think is really important is when it comes to wealth building, there's just some pure, like mathematical things like gravity that just exist with or without your awareness.

[00:08:49] It's just there. And so I think it's really important for people to realize the power of compounding and the power of compound growth on investments and how [00:09:00] important it is to. Start early and just put a little bit away, and just to build that habit. I think a lot of people make the mistake of thinking once I make more money and once my, not just your needs, but really your wants are all taken care of, then maybe you'll spend some time, energy, effort on building your your wealth your financial kind of foundation.

[00:09:21] And I think that's a mistake. I think, starting as, as early as you can and just building that habit of okay, every month we could away $250, right? [00:09:30] And maybe over 10 you increase up to 300. And then that starts to compound. And that's just like a magical thing. Compound thing. It just money onto that and then it compounds.

[00:09:42] And then that compounds and that compounds. And I just think it's really important for people, women, especially, to know that you don't actually need to be an expert in any of these manifestation, energetic things. You can just purely take the money, put it away, take the money, put away, and then over time it grows.

[00:09:59] And then [00:10:00] it's, it's like magic really. So like your money, it's like your, it's like your money's manifesting money. We could say that, right? So I think that's really important. 

[00:10:07] Juliette Karaman: So what would you say to someone who's living paycheck to paycheck and doesn't quite know where her, their next, let's say her next money is coming from.

[00:10:16] Yeah. How would you tell them to start changing that? 

[00:10:20] Juliana Uto: Yes. So this is, yeah, really good question. I do believe that.

[00:10:27] The power of compounding is just it's just science and it's, it's math [00:10:30] and it works with or without you right? In some sense. I think when you're in that stage of living paycheck to paycheck and not really being in a place where you're able to increase your capacity to earn I believe that the best place to start is to really like working around your mindset, working around raising your level of.

[00:10:50] I'm gonna say vibration, like raising your level of self-worth, raising your level of confidence. Investing, at that point I don't think makes sense. I think your investment [00:11:00] should be in increasing your capacity to earn more and increasing your capacity to get yourself in that situation, which is a mental game for the most part.

[00:11:08] That's what I would. That's where I would point people to. I would say if you're living paycheck to paycheck, you should still be saving. No, I do believe that you should be working on your mindset and your ability to increase your earning capacity. 

[00:11:22] Juliette Karaman: Yeah. And really see like, where can I put myself in front of more people?

[00:11:27] Yes. What, investing maybe not [00:11:30] money wise into a coach or everything. There's, yeah, there's so many resources. Yes. There's so many resources. 

[00:11:37] Juliana Uto: There's lots of books. Lots of yourself. Yeah. Yeah. So then you are, you can, you can shortcut in terms of if you want a result, you can throw money at it, or you can throw time at it.

[00:11:47] And if you don't have the money, then lodge your time. And so that might mean you are getting up at still get up at four in the morning. Like you get up at four in the morning or you stay up late, or whatever your circadian rhythm happens to look like. But you [00:12:00] take two hours a day and you put that into yourself.

[00:12:03] You put that into increasing, again, like your capacity to see the world differently, to increase your earning power, to learn a new skillset to something that can get you out of that. 'cause it's not gonna be the money and you have to. Yeah. I suppose you'd also be wondering, it's how did you get it into that situation?

[00:12:22] And I know that everyone's situation's very different, but. I do think that it's the mind, it's the mindset piece [00:12:30] that I think you have to work on at that point. There is a, if I'm just like a shameless plug, there's a company that I invested in, so I invest a lot in startups, and one of the companies I invested in is Heroic Us.

[00:12:41] And it's an incredible app with Brian Johnson used to do philosophers notes, and then he's now built this app and this platform, and I'm, I invested 'cause I'm like, this is an incredible opportunity. I'm gonna invest this. My biggest check, I think I put six figures in, not think I know.

[00:12:56] I put six figures into it and they're doing some really incredible things. And I [00:13:00] more and more, I'm spending more time on the app. It's a beautiful app and there's so many resources. Very very affordable. So just things like that, right? The whole mission of the company is to have 51% of population flourish by 2051.

[00:13:14] The answer to the social dilemma. And so once you start to. Again, going back to and investing it's an incredible way to put your capital where you see a need, whether that's in caregiving or in social impact things or [00:13:30] so. 

[00:13:31] Juliette Karaman: Beautiful, and I love this piece. So you go out and you invest, and I heard you say something about angel startup so that you're angel investor.

[00:13:42] It's always, I love that. I always find that really fascinating in the beginning. When people start just starting up and they need some extra capital, that you are one of the people that provide that for them. 

[00:13:54] Juliana Uto: Yeah. Yeah. It's a it's been one of the most fulfilling parts of my [00:14:00] investing journey.

[00:14:00] I would say. You know how I secured my initial. Financial freedom, financial, there's a pyramid, right? But initially it was in investing in public markets. And then from a, again, it's important to have a diversified portfolio as well, right? So once you start to amass a certain level of net worth, it doesn't make sense to put all your regs in one basket, right?

[00:14:22] And so I started Angel investing and it's an incredible vehicle for. Not only to get, outsized returns, so much higher returns [00:14:30] than you would get in the public markets. Obviously high risk, high return. That's the opposite side of the coin. Yeah. But just a really great way to support women and female founders.

[00:14:38] So there's only 2% of venture capital funding that goes to women, which I think is really sad when you look at a lot of the things that are tested like drugs and, even just understanding like the female body and hormones and menopause and all the things men are not going to find those, right?

[00:14:53] And so it's on us to, it's on us women to be able to make sure that those companies flourish and that they have an [00:15:00] opportunity to start. So I don't look at it as a donation. It's not a donation and it's not philanthropy. I expect to get a return on my capital, but it's a good way to get the returns as well as to have, impact depending on how you're investing.

[00:15:13] Another company is a venture capital fund female founded, that I invested in last week was they work at the intersection of fem tech, health tech, FinTech. So it's working with women around pivotal life stages. And so the companies that we invest in, our companies that really address issues that women face around [00:15:30] caregiving, around children, around our health.

[00:15:32] And those companies, for the most part, would not get funded if it wasn't for. Women. 

[00:15:38] Juliette Karaman: It's crazy. Yeah. Talking to the two of my mentors who, between the two of them have done over have sold companies over half a billion yeah. Pounds, UK pounds. And they're also just saying it's like wealth in, in the hands of women would do so much.

[00:15:56] But in, in the UK it's even less than 2%. Yeah. Yeah. [00:16:00] It's really crazy. Yeah. And I think a lot of it does have to do with mindset. A lot of it does have to do with the beliefs and the conditioning that we've taken on. And as a mother, do we have to sacrifice and or, could we have it all?

[00:16:17] So there's a lot of mindset that comes into it and that's why I'm just so passionate when other women support other women and just help rise them. Help them rise. 

[00:16:28] Juliana Uto: Yeah. Yeah. [00:16:30] It's, that I do the work that I do is I just I really want to see, yeah, I wanna see more wealthy women.

[00:16:35] I wanna see more financially secure, solid women on a solid financial footing. 

[00:16:41] Juliette Karaman: And 

[00:16:42] Juliana Uto: I think when you have that, again, going back to my earlier experience, it gives you so much more choice, right? You no longer have to stay in relationships that are not supportive. You no longer have to stay in careers that are not supportive or work for bosses who are not the best.

[00:16:58] Who don't have your best interests. That [00:17:00] hard, what you have choice. You can just be like, this doesn't support me. I get to leave and you can fund that. So I.

[00:17:07] Juliette Karaman: The one piece that came up I think I wrote down is money gives you freedom. You have choice not depending on anyone. I've heard that a few times. Yes. It's quite, it like stretches that independent muscles. I wonder. ' cause I see this a lot of, with entrepreneurs that I work with, a lot of women, very high power.

[00:17:29] But then, [00:17:30] they they give out the pleasure isn't there anymore because that part they to shut down. So how threatened are men around you?

[00:17:40] Sorry.

[00:17:42] Juliana Uto: So I, I think that there is a, I think you can strike a balance I

[00:17:48] In my corporate career. I.

[00:17:51] I had evidence of women who rose to the C-suite who were very in their masculine and just very emotionally I would say, shut [00:18:00] down and not very warm or welcoming, or just very like. Boom call about business. And I would say I can tap into that in a very strong way.

[00:18:09] I'm very capable of tapping into that. Since leaving corporate, I would say I've softened and certainly since becoming a mother, I've softened a lot and I'm untangling a lot of those learned behaviors that you learn and being in certain environments of this is, this is the battleground.

[00:18:26] And for me to win, I need to be. This way, right? Which is [00:18:30] not authentically who you might be. When I, because my career has mostly been in like oil and gas and very male dominated like power electricity, very male dominated industries.

[00:18:43] I think that the true alpha males, like the true masculine men are not threatened. And then the ones who are not. I would say maybe have some insecurities are perhaps, and then they use the, they'll use the seniority card as an example, or, the positional power to [00:19:00] gain ground.

[00:19:00] Yeah. And I think as a woman, like if you, that shouldn't threaten you, right? If you want to get something done, then you just. No, I completely do. There's two ways to do it. You can go into your masculine and get it done or you can just stay in your feminine. I think one is whatever feels, gets the job done or whatever feels most authentic.

[00:19:19] But ultimately, I. Yeah, that, that's something that I'm, I would say I'm still working on, because my dominant is if I'm gonna get something done, I do, I get it done. And it's not [00:19:30] sometimes like a nice way, it's just more the, it's a shortcut. It's I have this much time I wanna get from here to here.

[00:19:37] This in my mind, I pretty, as this is the most expeditious route, not necessarily the one that's most nurturing or the more supportive to my nervous system or, the people around me. I would say

[00:19:48] It's a bit of a double-edged sword. Like you wanna have independence and agency and sovereignty, but you also, be the person who builds a fortress around herself and uses, your money or your power or [00:20:00] like your positional power, whatever, as like a you rank fence yourself in some ways because it feels safer that way. I think a lot of people do that as well.

[00:20:09] Juliette Karaman: It's journey, right? To make, we have both the masculine feminine in us, so sometimes it's just and then it's whew, okay, now exhausted. That was tough. Now let's actually just be in our feminine flow a little bit. Yeah. So is there ever a balance, whatever, sometimes you just need to work harder to get things done, and then other [00:20:30] times you can actually take your foot off the gas a.

[00:20:34] Juliana Uto: Can I just say one more thing? I like, I will say I think the financial industry is very much anchored in the masculine and it's very much a, I think it's used as a gate, as a gatekeeping mechanism in some way of if we come across as being like, you have to be very smart and very this is serious business and it's for men and it has been, which I think is why a lot of women are just not comfortable with traditional.

[00:20:59] [00:21:00] Financial advisors or financial advice or the financial world. And then, so it feels very off-putting. And to that, I think I would just encourage women to find the safe spaces where they can be themselves and still build wealth where it's not like you can ask all the questions, like you can ask all the questions and if it's your money and if someone is not answering you in a way that feels good, then look for someone else.

[00:21:24] Juliette Karaman: That is good advice. Yeah. I remember when I started trading, I really got [00:21:30] that. I don't like pushback. It's oh, she doesn't know what she's doing. Do you know what this means and what that is? And it was just patronizing. And it's just can I just get a different account manager?

[00:21:43] Juliana Uto: someone else I can speak to? Because you're not it. 

[00:21:46] Juliette Karaman: Yeah. And that was it. And after all, it was just like, just doesn't, and that's fine. Like it's your money. And if you are not being served, then find someone who will like, 

[00:21:57] yeah. I [00:22:00] love this. So you are one of these people that create safe spaces, I think, for women.

[00:22:06] Juliana Uto: Yeah, I think so. Yeah. Yeah. 

[00:22:08] Juliette Karaman: So tell us about how, when people are like, okay, this sounds like Juliana knows what she's talking about, I would love to have a conversation with her. What do you do? How do people, how do women step into your world? 

[00:22:21] Juliana Uto: Yeah, sure. The main way that I work with women these days because my time is pretty limited, like I still invest and I do advisory for the companies that I invest [00:22:30] in and I have little children and I like to work out and do all the things.

[00:22:33] So the main way that women come into my world is, it's through Wealth Bravery, which is a I initially started off as a mastermind, so for women that are kinda between one and 10 million net worth, there isn't I don't think there's really spaces you can't like, have outgrown your traditional financial advisor, but you're not yet at the, I don't know, whatever, like the Tiger 21 Club, which is, I think you need like $30 million of investible assets.

[00:22:56] It's really more of a mentorship, so wealth, bravery, it's [00:23:00] a nine month container. We really go through like designing your personal wealth roadmap and your ecosystem and help you understand the inner and outer game of wealth. Because I think the other thing that the financial advisor industry misses out on is like wealth building and there's the ability to earn.

[00:23:19] Earn money and earn have money coming in versus the ability to hold onto it versus the ability to grow it. They're very different energies, very different frequencies. It feels very different in your nervous system [00:23:30] when you're writing, doing a whatever, a 20 K wire for a coach versus doing a 50 K wire for.

[00:23:37] An investment that's say an angel. It feels very different. And one is more scary than the other because, you believe that when you're investing in yourself. That's a sure thing, but really what return are you getting on that investment? Besides the initial I feel good being in this space.

[00:23:52] That's nice, but did you get a return? Did you multiply? And you can't always measure it in like dollars and cents, but. I [00:24:00] do think, in some of the online spaces that I operate in it's a, it's just mind blowing to me like how much people invest in their own. And I've done that in the last few years, in their own self-development.

[00:24:11] But you have to then say, I. Okay. Are you multiplying that somehow or do you just feel better? And would you be, would you feel better if you went for a walk? Not to diminish, but 

[00:24:21] Juliette Karaman: so refreshing to actually hear someone say this. Yeah. We spend, and the whole coaching world is, the [00:24:30] personal development world.

[00:24:31] There, there are some big numbers there. Massive. Massive. There's. Okay. And what do you get out of it? It's oh, it shouldn't show up. Whether this, whether that, it's oh,

[00:24:43] Juliana Uto: we talk about this. There is this there's this massive wealth transfer happening to women. So the baby boomers are aging out. Men are dying, they're passing their wealth onto their wives or their daughters. And so there's this like trillions of dollars of like wealth transfer that's happening and through inheritance for the most part, right?

[00:24:59] Or divorce or [00:25:00] whatever. And I actually think that the biggest wealth transfer is in the online coaching space because I'm like, I, yeah. I just feel like it's an incredible vehicle for transferring wealth from like one set of people to like another set of people. And not to say, I've invested like heavily, like beyond what makes sense through a logical investor lens.

[00:25:25] And I can justify it with like emotion and logic and all the things, but truly, if I [00:25:30] was to like to, if I was like take back that capital and put it into the market, I would be like financially way farther ahead. And there's so many, again, going back to someone who doesn't have access to. Resources.

[00:25:44] There are so many resources, like coaching resources, at six ticket investment. There's so many resources that there's books, there's heroic, there's conversations, there's YouTube, like loads of stuff. Like lots of really incredible which [00:26:00] truly is what a lot of, I think, a lot of coaches have.

[00:26:05] Read and you repack. It's all sales and marketing. Not, again, not to diminish, but like it's an industry. Just like the wealth management industry is an industry and you pay a certain percentage of your assets under management and it's a business and so I think people need to be like very eyes wide open on like it's a business and like being very clear on why you're making certain moves and what the return is on [00:26:30] that.

[00:26:30] Juliette Karaman: That is actually just so refreshing. I love it because truly we can get so caught up in dang, Tony Robbins whatever Diamond program or the this or the that, whoever, I'm just dropping some names. Yes. Yeah. Could be anyone. And then afterwards you're like, oh yeah, it wouldn't have been better maybe to invest that into house or a property or some stock or whatever, right?

[00:26:52] Juliana Uto: Yes. And I think this is the thing, if you, part of the conversations that I have with him and inside Wealth Bravery is like, what is it? What is the money [00:27:00] for? What is the money for? What does success look like for you? What's the bar like? What would be a good life? And I think this is where knowing yourself deeply is so important because if a good life for you is being with your family and having one or two nice vacations or being in nature or taking good care of yourself and just having the freedom to.

[00:27:19] Not have to do anything for a day or a week or not have to hustle, not have to be on social media, like not have to, you could just check out and disappear for a few months, and [00:27:30] life is grant like if that's a good life to you, which is to me it's freedom to do what I want when I want, with what I want, like full stop.

[00:27:38] Then in some ways, that doesn't actually require. Millions and millions of dollars. I think people have gotten a little bit diluted around what success looks like or what it can look like, and so then your trading your life force for something that doesn't actually bring you more joy and happiness.

[00:27:59] It creates [00:28:00] more stress because now you have to not just make up the money that you invested in this. Program, but now you have to get a return on that and so it puts pressure on you to perform and you can't now check out because so unless you're at the point where you're like, wheel. Yeah. Yeah.

[00:28:22] And so I just think it's important to have that defined and then at the very minimum, like secure that number for yourself before you start [00:28:30] to go down this path of the more money I invest, the more enlightened I am, the more something, whatever, like that's not necessarily the case.

[00:28:40] And 

[00:28:42] Juliette Karaman: really recognize, what is it that, I call it scrumptiousness, makes you happy. Makes me happy. What? Where do I feel my most vibrations? What do I need for that? When you have kids and they're going through university and they're paying rents and this and that, it adds up and you're like, yes.

[00:28:59] [00:29:00] Oh.

[00:29:00] Juliana Uto: This is not about this is not about live within your means and think small. And yes, there's abundance and there's all the things, but being able to hold the duality of that and just making sure that unless you're like an expert in this space and you truly are able to just call money in, like it's magic.

[00:29:19] It, I have a lot of like ultra net worth. Friends and people might, none of them talk this way. This is so curious. Like I've, for the longest part I've felt [00:29:30] very, I would say like I'm in this world, but I'm also in this world and the two worlds are not talking to each other. And so I really try and bridge the two of beautiful, there's the 3D reality that we live in of you gotta pay your rent and you gotta pay your kids' college tuition and you should have insurance and.

[00:29:49] Yeah, it's amazing. But what if what if something happens to you and you're no longer able to show up or what if you just don't want to, then at least [00:30:00] you have your, you're secure, you are, you're set. Like you're good. The money's there. If I never work a day in my life, I'm good. Like I'm good, right?

[00:30:10] I'm not gonna take, be on a yacht and fly private and, but that doesn't. I've done that and it's fine, but it's not something I want to do all the time. I wanna hang out with my kids. I wanna sit like couch on the couch and read a book and I wanna 

[00:30:26] Juliette Karaman: for them and just have that's it, but that's really where the [00:30:30] comparitis comes in, right?

[00:30:31] It's oh, I want this, what they have. But why is it really gonna make you happier? That's your handbags under is under that. I'm like private again, nothing wrong 

[00:30:43] Juliana Uto: with it. It's just really important to, again, like I think, we hear about curating your feed, right? There's a lot of stuff in politics and whatever that I just don't, I don't, especially now I just don't look at it because it's not, doesn't add to my life being really mindful of what are the bubbles that [00:31:00] you are in?

[00:31:00] Yes, because they're bubbles like that is not representative of the world, or of how most people think or, so just be mindful of the bubbles that you've put yourself in and that now you're like, this is reality. 'cause it's not always the case, right? So yes, dream big and anything is possible.

[00:31:20] And that's angel investing essentially, is that right? It's like someone has an idea. Yeah. And they've sold it as this is gonna be the next amazing thing. And as an [00:31:30] investor, you're like, I believe you. And there's, I'm gonna take a risk, but yes. I believe in this vision that you're creating, and so I'm willing to back it with my own capital.

[00:31:41] So again, like there's room for all of it. I think it's when you do things at the expense of your, emotional freedom, your financial freedom, your, your family's freedom even, right? 


[00:31:55] If you haven't taken your kids on holiday and you are investing like multiple six figures in [00:32:00] personal development, yeah, maybe you can tell yourself a story, but this is gonna pay off at some point.

[00:32:06] And, I'll do the Disney or whatever trip right with the kids when I make back the money. And I think a lot of people think that way. It's 

[00:32:13] Juliette Karaman: and then they get the disillusioned maybe not

[00:32:17] refreshing. This feedback from someone who is actually in finances and tries to help other women and other men and people just be financial, secure, [00:32:30] viable responsible. Yeah. 

[00:32:32] Juliana Uto: I think that's the, I think that's the key message is like be grounded. Be grounded in the reality of, life, have your needs and your family's needs taken care of.

[00:32:41] Check yourself make sure that you're not, because I think that you can also get into this space of there are plenty of people who are incredibly well off financially, and they just have a very limited scarcity based mindset. They're not generous. They're not, they're worried that it's going to disappear, right?

[00:32:58] So there, there is just [00:33:00] such a fine balance between all of it, and I just invite women to consider everything, not just, not just rose colored glasses and not just the world is falling apart, but it's all there. You do need to just, you need to look at your numbers, I think is what I'm saying. It's know what your net worth is.

[00:33:21] Like what is your, if you take up all, take all your assets and you've subtract all your liabilities, what is the number? And that's [00:33:30] important because when you look at, in your, your sixties, your seventies, your eighties you might want to have the choice to work, but you might want to have the choice not to have to.

[00:33:42] Juliette Karaman: Yeah, 

[00:33:42] Juliana Uto: and the only way to do that is to have some money invested that you can draw down to live on. So it's just the these are things that we don't talk about often enough, I think. And there's just, there's so much freedom that comes [00:34:00] from you're, you are good. You know 

[00:34:02] Juliette Karaman: you're good knowing your numbers and knowing that Yeah.

[00:34:05] That you can breathe. Yeah. Yeah, exactly right. Yeah. Beautiful. Ah, it's been a beautiful conversation. People, if they wanna get in touch with you it's on your, do you have a website? 

[00:34:20] Juliana Uto: I do. It's https://herwealthsociety.com, but I think Instagram is probably the best place to find me. So it's just Juliana, https://www.instagram.com/juliana_uto/ is my [00:34:30] Instagram handle Perfect.

[00:34:32] Yeah. 

[00:34:33] UTO, 

[00:34:33] Juliette Karaman: Excellent. This will all be in the in the show notes as well, so please give Juliana a follow and, learn more from her. Incredible advice. Thank you so much for being on the show. Thank you.

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