088 From Couponing to Coaching Queen of Sales: Cassie Howard's Journey to Multi-Million Success

Hi everyone, it’s Juliette Karaman here. I am thrilled to bring you another fantastic episode of The Scrumptious Woman. Today, I’m joined by an extraordinary mentor of mine, Cassie Howard, known as the queen of sales and strategy. Cassie’s approach to sales and business is both strategic and incredibly fun. I’m so excited for you to hear her story and insights. Let's dive in!

Episode Summary

In this episode, I chat with Cassie Howard, a dynamic entrepreneur who has significantly impacted the business world. Cassie shares her journey from the adult industry to couponing to becoming a multi-million dollar business coach. We discuss the importance of confidence, visibility, and vulnerability in business and the strategies that have helped her succeed. Cassie also reveals how her industry experiences have shaped her approach to sales and strategy.

Key Takeaways

1. Confidence and Visibility: Cassie emphasises the critical role of confidence in business. Her experience in the adult industry helped her build the confidence she needed to excel in the coaching space. Visibility, though challenging, is essential for business growth.
2. Embracing Vulnerability: Being vulnerable is a powerful way to connect with your audience. Cassie shares how showing the less polished parts of her life has helped her build a more authentic and relatable brand.
3. Diversifying Offerings: Cassie discusses the importance of having a variety of offers at different price points. This strategy allows potential clients to engage with her services at a level that suits them, creating multiple entry points into her business.
4. Learning from Mistakes: Cassie candidly talks about her financial mistakes and the lessons she learned from them. She highlights the importance of mentorship and being open to learning from others.
5. Energetics in Business: Cassie shares how incorporating energetics into her business practices helped her break through income plateaus. This holistic approach has been crucial in reaching new levels of success.

Connect with Cassie Howard:
Facebook: https://www.facebook.com/cassiehoward123
Instagram: https://instagram.com/cassiehowardbiz
Linktree: https://linktr.ee/cassiehowardbiz

Find out more about Juliette Karaman here:
https://feelfullyyou.com/free-resources/
https://www.instagram.com/juliettekaraman/
https://www.facebook.com/juliette.karamanvanschaardenburg
https://feelfullyyou.com/products/7-days-of-scrumptiousness/

Don't forget to Rate and leave a review so more people can tune in and the ripple effect spreads further.

Take a screenshot of your review and send it to me on https://www.instagram.com/juliettekaraman/ and you will be given access to a free group Spinal Attunement session. These have been life-changing for my clients!

Transcript

The Scrumptious Woman EP88

[00:00:00] Juliette Karaman: All right, so welcome to another episode of The Scrumptious Woman and I have with me someone incredible, a mentor of mine for quite a few years and quite a few years now in and out we've dabbled together and she is known as The queen of sales. The way that Cassie Howard sells things left center was so much fun.

[00:00:26] Juliette Karaman: And it just looks like no strategy, but you're just having so much fun. But I know that you're the strategic queen as well. So the sales queen and the strategy queen. Welcome to The Scrumptious Woman. 

[00:00:37] Cassie Howard: Thank you for having me. I love that intro. Strategy and sales are my thing, so it's perfect. 

[00:00:43] Juliette Karaman: And I just see how you just exuberate this incredible energy where it's come and play in my world.

[00:00:51] Juliette Karaman: Because yes, you are the sales queen and yes, you're the strategy queen, but there's also a lot of fun in your world. 

[00:00:58] Cassie Howard: Yeah, it's important to me that it's fun because otherwise it's just another job and I didn't sign up for that. That's not scrumptious to me. 

[00:01:07] Juliette Karaman: That ain't scrumptious at all. I love this. Now we also have something else in common.

[00:01:13] Juliette Karaman: We were both in the adult industry, right? And there are a lot of, like today I just posted something about how I see entrepreneurship and How the difference between being a dominant and domineering and how there's a lot of similarities in entrepreneurship and coaching and mentoring and how people that are very embodied like you and that have walked the walk and that have talked the talk and that do the damn thing.

[00:01:42] Juliette Karaman: time and time again, they are actually in the serving position, right? In the dominant position saying, Hey, I got you. You're safe. Your nervous system can just fucking relax. It's, I'm clutched up that whole time and I believe in you and I'm just going to keep holding you here until you start believing in yourself.

[00:02:02] Cassie Howard: Yeah, that's exactly it. And that's how I see it. I love that I had the experience in the adult industry because it really did shape who I've become as a businesswoman. Like it, it really changed the game for me. It showed me so much about business and it taught me so much about myself and my own level of power and my own level of being able to hold other people when they don't realize their own power.

[00:02:25] Juliette Karaman: Yeah. What's one of the Biggest similarities that you see there? 

[00:02:30] Cassie Howard: The biggest would probably be the confidence piece. Like when I first entered the coaching space, I was a little teeny tiny baby. I was so scared and afraid of messing it up, but because I had the experience of being in the adult industry and being the same way and then getting through it and realizing, Oh, I'm actually really good at this and I actually really enjoy this and other people enjoy me doing this, that's the biggest thing.

[00:02:54] Cassie Howard: It just amplified my confidence to a whole other level. So I brought that into the coaching space. And it's not to say I wasn't still a little bit uncomfortable in the beginning, of course, but that confidence. Just it allowed me to go so much faster so much easier. 

[00:03:10] Juliette Karaman: I love it And that's such a good tip as you will I hate the word tips Let's give you some tips and tricks, right?

[00:03:19] Juliette Karaman: Some secrets Go and find the secret to how you be But it's really that confidence, right? It's that visibility. And then I know that I've been like shouting about it because of the way that the podcast just all went. All of a sudden went woohoo! Visible. Yeah. And that I still retreat from time to time.

[00:03:39] Juliette Karaman: I'm like, can I go and hide for a little bit? I don't want to be this visible. 

[00:03:44] Cassie Howard: Yeah, that's another big similarity is that visibility, like it's very vulnerable. You're very vulnerable in the adult industry, of course, but you're also very vulnerable in the coaching space. You've got to be okay with being vulnerable because that's what's required.

[00:03:58] Cassie Howard: Completely. 

[00:04:01] Juliette Karaman: And that's the beauty, right? This is really where you walk your walk. And this is really where, I know that I've seen a post of you, I think not so long ago, where you actually became really vulnerable and just said that you don't always show the not such good parts of your life or the ones where you're not wearing makeup or where you're not, made up or in a certain way.

[00:04:25] Juliette Karaman: And. Hey, as a woman I relate, right? It's yeah, I don't have my eyes on, my lashes are wonky. 

[00:04:32] Cassie Howard: Yeah, we hesitate a little bit. I know. And that's my work that I've still got to do for myself. As much as I like really say this to my clients you've got to just be you. Sometimes I need to take my own medicine because I will.

[00:04:45] Cassie Howard: Do the same thing and be like, maybe not today. My hair's a mess. And then I'm like, Nope, I'm doing it. I'm going to walk my talk. 

[00:04:52] Juliette Karaman: Isn't it beautiful how we actually teach that what we still have to learn or that we're in the process of still learning. 

[00:04:59] Cassie Howard: Yeah, it's like we're embodied in it. We're embodied in it, but we can always be even more embodied in it.

[00:05:05] Cassie Howard: I don't believe the work is ever truly done. 

[00:05:09] Juliette Karaman: Yeah. Sometimes I really wish it was. Like, oh, I sealed off another layer. I'd like a break now. I've done enough, leave me alone. There's no more layers. So tell us a little bit because I'm not sure that all my listeners know about you and your story here and it's just such a cool story.

[00:05:25] Juliette Karaman: Will you tell us a little bit how you got to where you are now because you're a multi million dollar brat. 

[00:05:33] Cassie Howard: Yeah, so I started in the, like, when I came into business online, it was the adult industry. And I've had a few different businesses, but the adult industry is where I started. And it was more like cam girl type vibes.

[00:05:46] Cassie Howard: It was very innocent and playful and fun. And I was being rebellious because everyone was like, that's a bad idea. Don't do that. So of course I want to do it. And I had the time of my life doing it. It was truly one of the greatest things I've ever done. And I do not regret it for a minute. And. Eventually I just got to the point where it did start to feel like too much work.

[00:06:06] Cassie Howard: Like I didn't enjoy the fact that it wasn't fun anymore. It was fun in the beginning, but then it became too much like work. And I didn't like that. So then at that point I was also struggling financially because even though my business was making great money, I was spending like an idiot. Like I didn't save money.

[00:06:23] Cassie Howard: I didn't put money aside. I was just like, yay money. And I would go blow it on ridiculous things. And so I ended up with a whole bunch of debt. And the government was chasing me and I was like, okay, I think I should probably take care of this. And so I ended up actually selling my full catalog, which is the only thing that I regret in my entire life because that is all out there now somewhere floating around on the internet.

[00:06:47] Cassie Howard: Somebody can make money off of me, but it is what it is. I learned from that. And I used that money to pay off all my debts. And then I was like, I've got to learn, like really learn about money. And so I went the opposite of the coaching space and I went into frugal living. And it was, I need to save every single dollar I can't spend.

[00:07:08] Cassie Howard: Spending is bad. And I learned about like couponing and deal hunting and stuff like that. And to be honest, It was actually really fun. And I enjoyed going to the grocery store and spending like 3 for 200 worth of groceries. It was fun, but that became way too much work. I did that for about seven years and it was a long thing.

[00:07:29] Cassie Howard: And it became like I basically was working like 16 hours a day because I had to chase every single deal. I had to be the first Canadian blogger to share the deal or people wouldn't follow you if you weren't first. So I had to hire people to help me do that. And All the money that I made basically went to paying these people to work for me.

[00:07:49] Cassie Howard: So I was like, this is ridiculous. I'm not doing this anymore. And then towards the end of that, I started to talk about making money because my blog was making money through advertising. And so people were asking how I was doing it. I started to talk about making money blogging. And then somebody had suggested, just go be a business coach and teach people how to make money online.

[00:08:08] Cassie Howard: And I had no idea what that meant. I didn't know what coaching was other than like sports coaches or something. It was like, what is this? So I start researching the coaching industry and was like, this is actually what I love. Like I do this for free with my friends all the time. Like why not get paid for it?

[00:08:24] Cassie Howard: So I hired my coach right at my first ever coach right away. Cause I was like, if I'm going to learn, I should probably learn from somebody who's doing really right now. And the rest is history. I came into the coaching space like a bull in a China shop and I just went crazy and I again, worked a lot, but I did this because I wanted to go fast.

[00:08:44] Cassie Howard: And so I did all the things I learned. I stayed in mentorship. I implemented all kinds of things. I changed my business model a million times. Went from two, two hundred and fifty thousand my first year to five hundred to another five hundred. Lost a whole bunch of money because again, didn't learn my lesson about saving and taxes and all the things.

[00:09:04] Cassie Howard: And then finally learned once and for all, and then that's how I scaled to seven and multi seven figures. So it was a long journey, but I got here. 

[00:09:13] Juliette Karaman: But I love the honesty about this, right? So many people see coaches and say, Oh yeah, my year two, I'm already making a million. I'm like, yeah, for you. And a lot of us ain't 

[00:09:23] Cassie Howard: doing that.

[00:09:24] Cassie Howard: Yeah. Most people are not. And if you are, that's amazing, but I don't believe it. I believe that everybody has. It's just not everybody wants to publicize their failures, but I've learned a lot from the times that I failed. And I think it's important to share those lessons so that other people can avoid making the same mistakes.

[00:09:44] Juliette Karaman: Isn't it? And that really is, God, I can't even speak. And that is really what mentorship is about, right? What you're teaching, you're coaching and your programs and your one to one mentorship and your mastermind. It's Hey. This worked for some people, or this worked for me for a while, and then it didn't anymore.

[00:10:03] Juliette Karaman: So I pivoted. Yeah. And it may work for you, but then watch out for this A, B, C, D. Exactly. Those are the warning signs. Those are the red flags, as we say in relation. Yeah, exactly. That's 

[00:10:13] Cassie Howard: what you're paying for in mentorship, is somebody to be like, oh, by the way, this might happen. Just be prepared.

[00:10:19] Cassie Howard: Instead of walking into everything blind and then being blindsided and losing your balance and then having to build all the way back up again like I did at one point. 

[00:10:29] Juliette Karaman: Yeah, completely. And I noticed a lot of us that are actually really honest about it, right? About yes, we have the hundred thousand clients.

[00:10:36] Juliette Karaman: And I saw that you have an offer for a hundred thousand for three months. I'm like, great. And I'm not done yet, which is also cool. We don't have to compare. I'm just like for you, right? I thought, wow, what did I see that I absolutely fucking loved from you? A few months ago, you said do life with me and you put out some kind of offer and I'm like, Wow, that's actually a really brave offer because say that I'm 18 and I'm going to say yes, Cassie, I'm doing life with you.

[00:11:04] Juliette Karaman: You're like, oh, that's a long time for life. It's a 

[00:11:07] Cassie Howard: long 

[00:11:08] Juliette Karaman: life. 

[00:11:09] Cassie Howard: Yeah, that's the thing. It's like you get to do it however you want to do it. And that means you also get to be picky. You can turn people away who are like, yes, I will pay you that much money. And you can say no, thank you. If it's the wrong fit, which you should.

[00:11:23] Cassie Howard: Because you don't want to take on somebody who's not a good fit because it's not good for you or them. And I want to do what's best for me and what's best for my clients. 

[00:11:31] Juliette Karaman: And this is what I love about you. That really, that boldness, that claiming your sake, that this is who I am. These are the people that I like to work with.

[00:11:41] Juliette Karaman: These are the people that I don't want to work with. And I remember for a while, I was like attracting the hundred thousand people, and then I had one person just sign up. I had two people sign up out of just a social media post, and I was like, whoa, that's how I like to sign up, but I'm not sure with a hundred thousand pounds if I would sign up that way, but hey, cool for them.

[00:12:02] Juliette Karaman: And then after a while it was like not the right person. It's jump, how high? Being on call the whole time. And I was like, yeah, no, that's not me. So what I did is I reimbursed one of them completely. And I was like, you know what? We worked together for a month. You have it on me.

[00:12:19] Juliette Karaman: It's it just wasn't aligned. I think it's 

[00:12:22] Cassie Howard: important sometimes too that we, actually experience working with clients we don't like. Because how do you know you don't want to work with that kind of client until you work with that kind of client? So it's, if we can avoid it, that's great. But I find that we learn faster through mistakes.

[00:12:39] Juliette Karaman: Completely. Now for the listeners who don't know Cassie, Cassie doesn't have a website, or what she does maybe, because I found her through a website. 

[00:12:49] Cassie Howard: That's my favorite story. 

[00:12:51] Juliette Karaman: But it's actually not, I don't know if it's up still or not. Don't 

[00:12:53] Cassie Howard: go looking for my website. 

[00:12:55] Juliette Karaman: If you go looking for her website, you'll find some very old offers, which, I managed to buy.

[00:13:00] Juliette Karaman: And I get this message saying, no idea how you found me and how you bought this, but I no longer sell this. And I was like what do you sell? 

[00:13:10] Cassie Howard: I love that. That's so funny. Yeah, no website for me. I'm not yet. And it's not even that I don't want a website. It's just, I just haven't got around to it.

[00:13:19] Cassie Howard: I just don't feel like working on it. And most people are going to find you. Not the way you found me. Most people will find you on social media. So that's where I prioritize. 

[00:13:29] Juliette Karaman: I love it. So tell me a little bit, tell me a bit of a story of someone that's been stalking you, right? Because we're all, if we're on social media, we think, Oh my God, we need to have tens of hundreds of thousands of followers and they all need to like our posts and engage in it.

[00:13:43] Juliette Karaman: And you teach completely the contrary. And my hundred to 100, 000 clients also picked me out of, I never knew they were stalking me. 

[00:13:52] Cassie Howard: Yep. Yeah, that's typically how it happens is the majority of the clients that I've worked with at a high level, like clients that have paid like multi five, multi six figures to do one on one close proximity.

[00:14:05] Cassie Howard: I don't know who the heck they are. I'm like where'd you come from? There's a handful who have been in my inner circle or something like that, or a mastermind. But most of them are random and they're like, I've been following you for two and a half years. I'm like, what, where? But they don't engage.

[00:14:19] Cassie Howard: And, At first, it was really confusing to me, and then I realized, oh, that's me too. That's exactly me, because I did the same thing with Melly, my mentor. I'm like, I followed her for two years, never said a single word to her. In fact, she annoyed me for a little while, but I kept following her.

[00:14:36] Cassie Howard: Then one day I was like, I think this is my person. And I just reached out and then I joined her mastermind and then eventually did one on one with her and that was just it. So there's so many more people that are watching you that you have no idea even exist. And the craziest part about this is that most of them aren't even following you.

[00:14:55] Cassie Howard: If you, like I say Instagram, if you go to Instagram, they're not following you. But if you look at your Instagram stories, they see every single story that you put out. So they actually are going to Instagram, typing your name in and looking at your stories, but they won't follow you. Still haven't understood the science behind this, but this happens a lot.

[00:15:16] Cassie Howard: And anytime somebody reaches out about working with me, I go and look at their social media. A lot of times they're not even following me. So interesting to me. 

[00:15:26] Juliette Karaman: Isn't that funny, right? Isn't that funny? It's so interesting. We need so many people to see us, but it's actually, we can have a small group, we think of engaged people, there's a lot of engagement that happens outside that we don't actually see.

[00:15:41] Juliette Karaman: Exactly. 

[00:15:43] Cassie Howard: Yeah, as long as it's the right people, that's all that matters. The more people that follow you, the better. I really do believe having a big audience is a good thing. Absolutely. But it's not necessary to make hundreds of thousands of dollars a year or even a month. It's just not, you don't need it.

[00:15:59] Cassie Howard: It's great, but don't beat yourself up. If you've only got 10, 000 followers or 5, 000 followers, like you can still make a lot of money as long as those are the right people. 

[00:16:10] Juliette Karaman: I love it. So besides the queen of sales and strategy, you're also the queen of multitude of programs. I don't know. I think you're like at 600 programs or something.

[00:16:23] Juliette Karaman: I don't know. I don't know about that, but I'm pretty close. Through you. They're like, Yeah. PDFs, there's audios, there's actually programs, there's one to one, there's this everything in between. The product suite. Can you just explain to listeners, if they're starting what would be your way to, to broaden that?

[00:16:45] Cassie Howard: Definitely don't try to come up with that many offers right away because you will probably just quit because it'll be a lot. I've built this over nine years. So it's taken me a while to create all these offers. I didn't do it all at once. But what I always recommend to people is to have at least one High ticket, one low ticket and one like mid tier offer.

[00:17:06] Cassie Howard: So at least three offers, like anyone can do at least three offers. And then, and that's what I did. And then I expanded and then I created more entry level offers, which are like under a hundred dollars. And then I have a handful of premium offers and then two ultra premium offers, which are like my top, top tier.

[00:17:24] Cassie Howard: And I like to have different, not just different price points, but different offer types. So I'll have audios and PDFs. I'll have short programs, long programs, short masterminds, long masterminds, short one on one, long one on one, one on one with masterminds, one on one without masterminds, like all kinds of things.

[00:17:42] Cassie Howard: And I do this because I noticed that everybody is looking for something different. And as long as I love what I'm creating, I'm happy to create something different. I'm happy to do something that's I'm not saying that it's different from what everybody else is doing. In fact, I prefer it. And what most people are doing is not having an offer suite that's so big.

[00:18:03] Cassie Howard: And that's why I love, one of the reasons why I love having such a big offer suite is because Not many other people do it and it makes me stand out in that way. But also it just creates more opportunities, not just for people to find something that they want, but to find multiple things that they want.

[00:18:19] Cassie Howard: So they don't just buy, they buy multiple things. 

[00:18:22] Juliette Karaman: And that's really your You've noticed for your clients, they don't buy just one thing. If I look at how many times I see your company name in my receipts, I'm like, Oh, okay. Hello, customer. And I did the year of inner circle and then all these oh, and all these little things on the side.

[00:18:39] Juliette Karaman: I'm like, okay, that's cool.

[00:18:41] Cassie Howard: Yeah, exactly. That's what I find. And if somebody does come in and buy just one thing, they're probably, we're probably not a good fit. And that's why they didn't buy anything else, which is perfect. That's why I like having so many things so that you don't have to spend lots of like thousands and thousands of dollars to find out, Oh, this is not my person.

[00:18:59] Cassie Howard: It's come in and buy a 99 masterclass and then find out it's not a good person. Then it's only 99. But if you come in, you spend like 10 grand, you're like, I don't like the way this person teaches. It's not a good fit. Then you're out 10 grand. I don't want that for you. So I want to have options for people to come in to my world in different ways.

[00:19:17] Juliette Karaman: I love this. And that's, it's just such a no brainer, right? To have some entry things where people can just like, Hey, hang on. But then the closer proximity that you get, the higher the price gets. 

[00:19:28] Cassie Howard: Exactly. And the more exclusive it is, the more limited it is because it's so close. You can't do that with that many people.

[00:19:35] Cassie Howard: I can have a thousand people at a masterclass. Can't have a thousand private clients. 

[00:19:40] Juliette Karaman: So what is the one program that people rave about? They rave about a lot of your programs. 

[00:19:46] Cassie Howard: The probably 10 Can 10 Days I would say is the one that gets the most visibility in the sense of like other people talk about it and I'm not there.

[00:19:56] Cassie Howard: Have you heard about this Kathy person? She has this program and it's 10 Can 10 Days. That's probably the main one. 

[00:20:03] Juliette Karaman: And that attracts a lot of mostly women, right? If I'm honest. Yeah, 

[00:20:08] Cassie Howard: majority women. Yeah. So 

[00:20:10] Juliette Karaman: it's a group program. I've taken place in it a few times. Multiple times. Yeah. Multiple times.

[00:20:16] Juliette Karaman: And every time I actually participate and do the homework and do all the stuff that you're saying, clear out the garage and the other stuff and the stuff on eBay, I have made at least 10, 000. And I think one day it was a hundred thousand in one day. I was like, let's have a new, let's do a new program.

[00:20:32] Juliette Karaman: A hundred K in one day. 

[00:20:34] Cassie Howard: Yeah, it's a, it's such a good program. And I think that's. That's why people tend to do it more than once is because of the energy of the program. It's probably the only program that I have because I am so strategy focused. The only program that I have that's as even though I teach the strategy, it's actually the energetics that makes you the money.

[00:20:56] Cassie Howard: The energetics of being in that group. 

[00:20:59] Juliette Karaman: And when did you really learn about energetics? Was that from the beginning of your coaching or did you like halfway through? No, 

[00:21:06] Cassie Howard: that was, so I started in 2015 and then energetics I started to dabble with in 2020. So it actually took me a while, not because people didn't want to teach me, like my coaches at the time, but because I didn't want to listen because I thought it was just strategy that matters.

[00:21:22] Cassie Howard: It was like this energetics mindset stuff is weird. I don't want to talk about that. Yeah. And then eventually I got to the certain point in my business where I just kept making the same amount. And I was like, okay, maybe I'll try something new and then that'll take me to the next level. And so I started to look at the energetics and that's when I actually got to my first hundred K month when I was stuck at 50 K months for so long.

[00:21:44] Cassie Howard: Then I did this energetic work with an energy coach and a hundred K months right away and haven't dropped below that since. So it, it changed everything and I was, I realized, okay, I can admit it. I was wrong. The energetics does matter. 

[00:21:59] Juliette Karaman: It does matter and I love the way that you can just pivot like saying, okay, screw it.

[00:22:05] Juliette Karaman: I was wrong. It's important. I, yeah. Okay. It's not only strategy and it's not only the masculine way of having to do this. It's not, cause you're also, you don't work. Every day for hours, six hours or so. No. Work for a short time. 

[00:22:22] Cassie Howard: Yeah, there's some days where I will work my ass off all day long But that's just cuz I'm like in the zone and I'm like having the time of my life or it's I have a big project That's coming up.

[00:22:31] Cassie Howard: So it requires more time Sure But on average I only I'm like sitting in front of a screen for two to four hours a day and that includes phone calls anything 

[00:22:41] Juliette Karaman: Isn't that amazing? And also I wanted freedom. And that's it, right? Freedom. Because we've noticed, Inka, but we were just like stuck to our screens and now everyone's eh, don't want to do zoom calls anymore.

[00:22:53] Juliette Karaman: Exactly. Or can we just do phone calls and you can go and go for a walk in the garden or wherever. So I love that you take your phone calls, just phone calls. Just normal phone calls and messenger, whatever, and not one on one and not in front of the computer glued there and have to look a certain way.

[00:23:13] Cassie Howard: Exactly. Yeah, it gives, speaking of freedom, it gives me personally so much more freedom. It's if I don't have to be on camera, I can take, The call from bed with no clothes on. I can take the call from the backyard. I can be a passenger as I'm driving and take the call that way and it, for me, it's also a distraction when I can see myself on camera.

[00:23:34] Cassie Howard: So I'm like, ooh, my hair, I gotta fix my hair. I gotta change it. But the lighting looks weird, like it's too much of it. And I want to be so just dialed in on what the client is saying. So no cameras. And I feel like I can coach better. 

[00:23:46] Juliette Karaman: I completely agree. And I love taking my calls in the bath. And I will even have to jam camera on if I'm on group coaching calls.

[00:23:55] Juliette Karaman: And they're like, Julia, you're in the bath again. And I'm like, Melanie, Yes, I'm in the bath. This is where I do the best, my best work. And I'm like, oh my god, that's so disrespectful. And I'm like, what? Why would actually being in your body and having that scrumptiousness, having that kind of pleasure and recognizing when my body needs water, why is that disrespectful?

[00:24:19] Juliette Karaman: That's so odd. Prim and proper. Yeah, but I had a lot of people like, Hating on me for that. I'm like, 

[00:24:24] Cassie Howard: okay, sorry. That is the strangest thing. I never in a million years would think that way, especially to other women. 

[00:24:31] Juliette Karaman: That's odd. Oh my god, but other women can really tear each other down, right?

[00:24:36] Juliette Karaman: Awful. 

[00:24:37] Cassie Howard: Awful. You can come in the bath anytime you want when we have our calls. 

[00:24:41] Juliette Karaman: Next time I will do that. Absolutely. Alright darling, last thing. In five years time where do you see the Cassie Howard brand go? Because I know you also have your matcha brand with your husband, right? 

[00:24:54] Cassie Howard: We actually just closed it.

[00:24:55] Cassie Howard: We closed the tea company. I, the tea company was, 10 times more work than the coaching business. And as much as I love our green tea, I didn't love it that much. The coaching is more of my thing, so we let it go. But by I fight, I don't even know where I want to be next year, to be quite honest, but. Five years, I for sure want to have a bigger team, meaning I would like at least two more people who can help just to make the client experience even better because the number of clients I have continues to grow.

[00:25:26] Cassie Howard: So I want to make sure that they're all supported. I would love to have an even more elevated brand, in terms of the actual visuals of the brand, that would be really cool. Maybe have a Netflix reality show, who knows? Oh, I like that! Not hating that idea. That would be cool. Some like coaching behind the scenes.

[00:25:47] Cassie Howard: I think that'd be awesome. 

[00:25:49] Juliette Karaman: That'd be cool. Like Ramsey, but you go into people's coaching business and you tell them and I just give them shit. I think I could do it. 

[00:25:59] Cassie Howard: I 

[00:25:59] Juliette Karaman: can give you the coaching kitchen. I'll lend you some bloggers. 

[00:26:04] Cassie Howard: That's actually one of my biggest things. As much as I say I don't love being on camera that I think I could do.

[00:26:10] Cassie Howard: That I think I could do because it's more real. It's it's like the Kardashians, but obviously not that level, but it's just like real. It's just behind the scenes of me just doing my thing. But also I think I would want it to document other coaches, not just me. It wouldn't just be the Cassie show.

[00:26:24] Cassie Howard: I think that would be really cool to see that the industry. But yeah, that's my biggest thing. Is that, and then I wanna have my animal sanctuary. So it's has nothing to do with my brand so much. But that's a big thing for me. 

[00:26:34] Juliette Karaman: That's super cool. That's exactly what I want to hear. Tell us about your animal sanctuary. 

[00:26:39] Cassie Howard: I just, I wanna rescue all the farm animals in the world, but I know that's big dream . So I'm gonna start with Canada. I'm gonna try where I'm located. I want to open sanctuaries all over the country to rescue farm animals and give them a life where they don't have to worry about, being slaughtered or abused or anything like that.

[00:26:56] Cassie Howard: So that's a huge dream of mine, but it's like a, like multi, multi, multi, multimillion dollar dream. So we're building to that. But I also, if I'm being honest, I feel like it, there's a tiny bit of fear that I might fail because I think I probably could have already started to take steps. And putting that into place, and I haven't done it yet.

[00:27:17] Cassie Howard: So if I'm being honest with myself, I think there's a little bit of that. So I've, I got that to work on. 

[00:27:23] Juliette Karaman: Oh, I love it. Outing herself. Always doing the 

[00:27:27] Cassie Howard: work. I'll call myself out. 

[00:27:29] Juliette Karaman: We're in July now. I think before the year you will have implemented some steps to start something, right? Yes. I'll commit to that.

[00:27:37] Juliette Karaman: Knowing the way that you work. Cassie, it has been an absolute delight. Thank you so much for being on here. How did people find you? 

[00:27:46] Cassie Howard: The best way to find me is going to be Instagram. You can find me on Facebook, just Cassie Howard on Facebook, but Instagram And of course, that's tend to, tends to be where I hang out the most.

[00:27:55] Cassie Howard: So you can find me Cassie Howard Biz on Instagram. 

[00:27:58] Juliette Karaman: And you are going to want to watch her stories because Cassie is the queen of selling in stories and actually having offers that are crazy. My 

[00:28:07] Cassie Howard: favorite. If you want some crazy chaos, you will find that in my world. 

[00:28:12] Juliette Karaman: Absolutely. Cassie, thank you so much for coming on, my darling.

[00:28:16] Juliette Karaman: Thank you so much for having me. And as always, please share this with anyone that you think will want to have some of the Cassie magic in their lives.