082 Unleashing Your Potential: Mastering Mind and Identity with Dr. Libby Kemkaran

Hello my lovelies! We are back with another episode of The Scrumptious Woman, and today, I'm thrilled to have with us the incredibly inspiring Dr. Libby Kemkaran. She's a TEDx speaker, a coach, and an all-around powerhouse who's helped numerous coaches and businesses achieve their goals. In this episode, we dive into the fascinating world of the brain, mind, and beliefs, exploring how they shape our identities and drive our success. Let's get into it!

Episode Summary:

In this episode, Dr. Libby Kemkaran shares her remarkable journey from a veterinary surgeon to a leading brain coach after a life-changing car accident. We delve into her "Tame Your Brain" methodology, which focuses on understanding and harnessing the power of our subconscious mind to overcome personal and professional challenges. Dr. Kemkaran explains her innovative approach, which categorizes brain types into big cats (cheetah, lion, leopard, tiger) to help individuals and teams achieve their full potential. She also discusses the significance of identity, especially for women, and how we can reclaim our power at different stages of life.

Key Takeaways:

1. The Power of the Subconscious Mind:
   • Dr. Kemkaran's "Tame Your Brain" methodology emphasises the importance of understanding and reprogramming our subconscious mind to change our thoughts, behaviours, and ultimately, our lives.
2. Identity and Reinvention:
   • After a devastating car accident, Dr. Kemkaran had to reinvent herself from a vet to a coach, highlighting the fluid nature of identity and the power of resilience.
3. Big Cat Brain Types:
   • Understanding your brain type (cheetah, lion, leopard, tiger) can significantly impact how you approach life and work, enabling you to leverage your strengths and mitigate weaknesses.
4. The Importance of Terrain and Aim:
   • Clarity on your current situation (terrain) and precise goals (aim) is crucial for personal and professional growth.
5. The Role of Women in Society:
   • Dr. Kemkaran discusses the changing roles of women, especially as they age, and the societal pressures that often lead women to neglect their own needs.
6. Overcoming Limiting Beliefs:
   • Through subconscious coding, individuals can address and overcome limiting beliefs that hinder their success, leading to significant breakthroughs in a short period.

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Transcript

The Scrumptious Woman EP82

[00:00:00] Juliette Karaman: Hello my lovelies, we are back with another episode of The Scrumptious Woman, and with me is this beautiful, bigger than life Dr. Libby Kamkaran, I hope I'm not butchering it this time. That's 

[00:00:15] Libby Kemkaran: beautiful. That's a beautiful version. 

[00:00:17] Juliette Karaman: Ah, all right. So you have got like A humongous amount of credidations and things after your name and things that you have achieved in your life.

[00:00:28] Juliette Karaman: You're a TEDx speaker you're helping loads of coaches, incredible businesses, but there seems to be the one thing that it all boils down to your brain, your mind and your beliefs, right? Your thoughts. 

[00:00:45] Libby Kemkaran: And ultimately, isn't it interesting about identity because there's the letters, there's the names, but I'm a woman.

[00:00:54] Libby Kemkaran: I'm a mother. I'm a, what am I? What do I consist of? And everything comes back to this magical, wonderful, crazy ass brain that we've all got. And we take it so for granted because we're born with it, right? We wake up one day and then we just go, I shall think this thought. And we never think about thinking and we don't, we don't ever, learn how to learn and we don't ever educate ourselves how to do life.

[00:01:16] Libby Kemkaran: We're just expected to do life. And then sometimes along the way it goes a bit pear shaped and then we turn around and go, actually, this doesn't feel so good anymore. And that's where I come in is trying to make it feel brilliant. 

[00:01:27] Juliette Karaman: I love that. How did you get into this? How, did you just start out and you were interested in the brain?

[00:01:32] Juliette Karaman: What happened? 

[00:01:33] Libby Kemkaran: I literally I honestly credit where I am to the wonder of the universe, sometimes nudging you really hard in the back and your face plant, that moment when you're running downhill so fast and then your legs can't keep up and then suddenly you go smack and then, and you get up and you go now what?

[00:01:49] Libby Kemkaran: And the truth is, Julia, I got hit by a car and. My life changed in a, I still remember the song that was playing when it changed in that heartbeat. And it was one of those beautiful little serendipitous moments. Cause I was a vet, I was working in practice and I finished a long shift and was really tired and driving home.

[00:02:06] Libby Kemkaran: And I saw one of my clients pulling out of her driveway. And so I stopped and let her out. And I always wonder what would have happened if I hadn't stopped that day. Cause I let her go first, which means she got to the traffic lights first, which means she went through as they were changing color.

[00:02:21] Libby Kemkaran: Which means I stopped at that red light and she was gone. And as I was sat at that red light, this car came out of nowhere. And it was foggy and these were temporary traffic lights that weren't always there. And I genuinely don't think the other car knew these were there. So bang! Like up the back end and Because I got hit when I was stationary, luckily the injuries weren't severe, but the whiplash was, and because my head was turned to the right, it damaged my spine.

[00:02:50] Libby Kemkaran: And so I lost the use of my right 

[00:02:53] Juliette Karaman: arm and I couldn't do 

[00:02:54] Libby Kemkaran: surgery anymore. So suddenly I went from being the being, the identity, being this qualified professional, this veterinary surgeon, this someone who can fix animals. To a cripple who couldn't walk properly, couldn't use my right arm. And that changed me that really profoundly, yeah, made a massive impact on what I thought.

[00:03:15] Libby Kemkaran: And so I started, I had to reinvent myself. I started looking into, how do we decide what we're doing? And I had to create a career. So I began coaching. So I started coaching vets. I started realizing I had something to offer, studied more on the brain and Tame Your Brain was born. 

[00:03:33] Juliette Karaman: I love it.

[00:03:34] Juliette Karaman: Tame Your Brain is that methodology that you've created and that's brought you from basically not being able to use your right arm, were the legs involved or just you had limited use of your body. 

[00:03:48] Libby Kemkaran: Yeah, so I hit this zone where I walked away from the car crash and there's this feeling of I'm fine.

[00:03:56] Libby Kemkaran: Don't make, you know that feeling. Don't make a fuss. Don't make a fuss. I'm fine. I'll cope. And so I went home and I had a little baby at the time. I had my little Valentina who was six months old and I went home and I nursed her because I was in the middle of being a nursing mother and got on with and gradually began to stiffen up that night and gradually started feeling the pain coming bigger and coming in waves.

[00:04:18] Libby Kemkaran: And the next morning I woke up and couldn't move and knew something was off. So went to the hospital and they x rayed everything and It was from that point, when you've got that, you've got the compulsion to keep doing what we always don't we? We're always doing. Let's do, go and do.

[00:04:33] Libby Kemkaran: And society measures you on what do you do? What do you do is that question at dinner parties, isn't it? What do you do? And so I was doing, I was in doing mode, high doing. And so I'd, I'd try and get through my day vetting and then I'd end up flat on my back for two days in recovery.

[00:04:46] Libby Kemkaran: And I was like, this is not sustainable. And I did that for a year. I kept going for a year. And it's amazing what you tell yourself, what you tell yourself is an okay level of pain. 

[00:04:56] Juliette Karaman: Yeah. Just grit your teeth. You'll be fine. Yeah. It's not a big deal. would have even a fraction of that much pain, you'd get them to the hospital and you'd have them stop everything.

[00:05:07] Juliette Karaman: But what is it about this woman that, when it comes to herself, it's oh it's okay, I'll put it, yeah, next week. It's, 

[00:05:12] Libby Kemkaran: honestly, the more I've looked into this, The more interesting it is to me that when that changes is when our oestrogen levels start to drop. When we're in oestrogen dominance, we come second or third or fourth, depending on how many we've got that we are nurturing, but when oestrogen is rampaging through our body, we have this biological imperative.

[00:05:33] Libby Kemkaran: We have this goal to serve. Then this interesting shift happens. And as oestrogen declines, for the first time ever, we come first. And so this third age of women is something that really fascinates me. And we used to call it. maiden mother crone, the three stages of that journey that we go through.

[00:05:54] Libby Kemkaran: I'm reclaiming the word sage. I'm going to, I'm going 

[00:05:57] Juliette Karaman: to 

[00:05:58] Libby Kemkaran: go for age of the sage, but this idea that we used to be the wise women of the tribe and we were positioned really highly is really fascinating to me because there's this whole loss of status that comes, the society reveres the maiden.

[00:06:15] Libby Kemkaran: It tolerates the mother for doing the job. And then it completely marginalizes the wisdom and that, we're taught that these signs of aging, the gray hairs, the wrinkles, we're taught these are beacons of uselessness, aren't we? Look at those signs telling you that you're not good enough.

[00:06:30] Libby Kemkaran: And so our whole identity is shaped around this, I must serve and I must be contributing to be of value. And so we push past pain barriers, we push past stops and we don't take care of ourselves. Like how basic is it to just take care of yourself? But I know here and everyone listening in your lovely community, I know everyone here can probably note a time in the last week that they've overridden their body signals.

[00:06:52] Libby Kemkaran: I need a wee now or I need a sandwich or I, everyone here can probably put their hand up and say, Yeah, I've ignored myself for the sake of serving, I've ignored my needs. 

[00:07:02] Juliette Karaman: And it's interesting. I was talking to my partner about this the other day and he's Oh my God, you have to go to the loo and you just don't go.

[00:07:09] Juliette Karaman: And they hold it so long. And then all of a sudden it's you have to stop and we have to stop the car right there. Then I'm like, yeah what is this? Where does this stem from? So we were talking about it. This is one of, one of our conversations deep conversation.

[00:07:22] Libby Kemkaran: But isn't it interesting that change.

[00:07:23] Libby Kemkaran: That change in signal and urgency happens when estrogen begins to decline. We suddenly have this immediate urge that can't be denied. Whereas when we're mothers, we all know, we hold it like a camel for hours, don't we? And then we suddenly remember, Oh, I haven't had a wee in 12 hours. And then I 

[00:07:38] Juliette Karaman: haven't had a drink of water or I haven't eaten.

[00:07:40] Juliette Karaman: There's like all of that. It's like the body just and then often what happens, like for me as well, I've been nine months in and out of hospital fainting. I couldn't walk, I needed something. You get to a point, it's okay, something's got to give. I cannot over give of myself anymore. 

[00:07:55] Libby Kemkaran: But that takes something usually quite dramatic to almost, Like you probably needed that hospital to tell you something's got to give, right?

[00:08:04] Libby Kemkaran: Yeah. You probably needed that before it became normalised because we normalise the coping. We normalise the pushing through and I think the messages that society gives to kids. are really dangerous, and even that phrase that was created in a lot of hope of it's okay to not be okay.

[00:08:22] Libby Kemkaran: Actually, no, it isn't for a long period of time. No, it's not okay to not be okay. You've got to do, you've got to change something, change anything. And that's where I created the tame your brain method from was how do you change something? How do you change anything? Cause I didn't, I certainly didn't know and no one had taught me.

[00:08:37] Libby Kemkaran: And so I broke down the formula and worked out what does it take to change something? Because I think that's one of the biggest gifts we can give to our kids as women is showing how to change, how to make moves with love and with compassion for yourself and with grace. 

[00:08:56] Juliette Karaman: Completely. So talk us through your Tame Your Brain a little bit, right?

[00:09:01] Juliette Karaman: It's a subconscious coding. It's, getting into the nitty gritty of who we are as people. 

[00:09:06] Libby Kemkaran: There's three layers to it. So Tame Your Brain is the brand, you can see my beauteous journals here. All my one to one clients get one of these. So I work with private clients taming their brain and Tame Your Brain stands for the methodology.

[00:09:18] Libby Kemkaran: So T A M E are the four steps of the methodology. And then that protocol is used As we change stuff and the way we change stuff is in two places. One is your big cat brain. So either cheetah, lion, leopard or tiger are the four brawl brush brain types that walk around this planet. So we all think that people think like us and they don't.

[00:09:40] Libby Kemkaran: And they don't right? And so we spend a lot of our life talking to 25 percent of the world. And so I originally, I started as a sales trainer before I trained to be a vet. I was in the city and teaching sales to people and, salespeople are the classic overcome objections, close the sale.

[00:09:58] Libby Kemkaran: And I taught trust based sales and it was revolutionary. And companies said to me, how are you doing this? Because we'd turn the dial on the performance of these people. And they'd be like, how are you doing this? And I was going into the subconscious layer. So that's the other piece we use is subconscious coding.

[00:10:12] Libby Kemkaran: What's behind your eyes. So yeah, big cat brain, subconscious coding all feed into this. Tame your brain. So the four steps of tame your brain are where everything starts. And again, I learned this when I was consulting in the city and I formalized it into the four steps. So the T stands for terrain.

[00:10:27] Libby Kemkaran: You must get clarity, blinding clarity on where are my feet planted now, not the rosy picture in your head, Because the map is not the terrain. And if you're lost in Paris and the first thing you do in the olden days, you'd go to a stranger and you'd open your map and you'd say, Où est le Tour Eiffel?

[00:10:45] Libby Kemkaran: And they point, don't they? They go, you are here. Vous êtes ici. And they point to where you are and they say, this is where you're standing because you can't know where to walk unless you know where you are. And that is which corner of which street and in which direction and where am I looking? And so terrain is absolutely vital.

[00:11:02] Libby Kemkaran: And so many people don't do this one step when they start to grow a business or when they start to, when I work with six, seven, eight figure entrepreneurs around the globe, and this is the first thing we do every time. What should, where are you now? So that's step one. Then, where do you want to go?

[00:11:18] Libby Kemkaran: Where is it you head? Is it the Eiffel Tower or is it Champs Élysées? Which end? Knowing where you're going is the other thing. You've got to have precise aim because that, the way that we move changes depending on where we're going. Do we need a plane or do we need a boat? Are we going to Bali or are we going to Butthurt, Minnesota?

[00:11:36] Libby Kemkaran: I've never been to Butthurt, Minnesota. Is there a Butthurt? I don't know. It could be a Butthurt, Minnesota. Who knows? But where you're going changes how you get there, right? And that changes the speed of travel and that, are you getting a rocket ship or are you walking step by step? What are you doing?

[00:11:51] Libby Kemkaran: So that aim is so important. And the point of aiming as well, sadly, we're off course, a plane is off course 98 percent of the time that it's in the air. We're course correcting all the time, right? It's those little one degree shifts that make the difference. And so unless you know where you're going, you can't course correct because you might correct the wrong way and end up 500 miles.

[00:12:11] Libby Kemkaran: So that aim is step two. Then you gotta move. You gotta start. You gotta take that first step. So the M stands for movement. And then we evaluate and we educate and we engineer as we go along is the E. So Tame Your Brain spells out those four really good steps. Yeah, it's really good. And it's 

[00:12:31] Juliette Karaman: If you think if you've explained it now and it's so simple and it's, I love that analogy with the plane.

[00:12:35] Juliette Karaman: I use that all the time. It's it's little incremental changes. Tiny. Makes such a difference because people be like coaching with me or in one of my programs. They're like, Oh, I haven't changed so much. I'm like, let's have a look at when you started. Oh yeah, I had no clients. Didn't, wasn't very visible.

[00:12:53] Juliette Karaman: Wasn't feeling very comfortable. It's Oh, 

[00:12:56] Libby Kemkaran: I'll tell you a secret, Juliet. This is what I've started doing because I get that a lot. Because what, because the way I make people feel as well, they forget. And it's this apex effect happens where they go, Ah, I've always felt like this. I've started getting them to number it.

[00:13:08] Libby Kemkaran: It's brilliant. So when we start, I literally am like on a scale of one to 10, how are you feeling about your number of clients? Ah, two. So then at the end, I go, how are you now? How, eight. There you go. Look at this. Look, because they do forget, don't they? When you change 

[00:13:22] Juliette Karaman: stuff. So true. I do that with my one to one clients.

[00:13:24] Juliette Karaman: I don't actually do it on my masterminds, but I will start doing it as well. 

[00:13:28] Libby Kemkaran: Quantifiables are good. Because it's 

[00:13:30] Juliette Karaman: just oh, but I feel so comfortable here. I feel so happy. Like a sisterhood and I'm like, I can be myself. I'm safe here. All my shit has come up and I don't get judged. I'm like, That's not disturbing at all.

[00:13:43] Juliette Karaman: That's just how it is in my world, right? We do when we actually move. I love it. The contours are really good and it makes such sense to just like the movement, like action. 

[00:13:57] Libby Kemkaran: People forget that bit as well. And there's also, again, without Going too deep into this because it isn't the place that I spend a lot of time.

[00:14:05] Libby Kemkaran: We do have to acknowledge, we do have to put our hands up as an industry and say there has been a lot of chat about energetics, manifestation, and that has been vastly misunderstood because people understand half the conversation and they move on that. And a lot of that chat has been about just manifest it, just trust in the universe, lean back.

[00:14:26] Libby Kemkaran: The trouble with that It's lovely and you need a strategy. The universe can't give you anything if you're sat on your backside waiting for life to happen to you. You do have to move. You do have to take some steps and those that nuance, that finesse and that grace around that piece is one of the pain things where, we've got Chanel level coaches saying, Tactics to corner shop level businesses.

[00:14:57] Libby Kemkaran: And that's unfair. I'm massively against injustice in this world. That strikes me as very unfair because what works when you're Chanel is very different. The attraction strategies are very different than what works as a corner shop. 

[00:15:09] Juliette Karaman: Completely. Yeah, completely. And but there's also the beauty of that, that there are so many different ways that you can get help.

[00:15:18] Juliette Karaman: This is why I started my podcast. It's okay, so I'm going to invite some incredible people like yourself that will have an incredible story where people are like, Oh my goodness, I want to work with her, or I want to learn more. Or this thing just dropped and that's for free. And then there are so many ways in podcasts , articles for free Small offers like I know you have a few I have a few where people just spend like under 50 pounds or under 100 pounds or under 100 and get in and actually can get massive transformation up to I just saw like a coach was saying do life with me for, I don't know, what was it?

[00:15:58] Juliette Karaman: 350, 000. I was like, oh, that's interesting. I'm like, actually, it depends how old you are. That would, that could be really cheap, actually. If you're only, you're early 40s and your client is in their 20s that's a hell of a long time to spend life with people. 

[00:16:14] Libby Kemkaran: That's a brilliant idea, isn't it? Just like all of life.

[00:16:17] Juliette Karaman: Isn't it fun? You get these people that actually do want to sign up with everything that you have and they just want to hang out. It's I noticed some of my clients that just don't really need the one to one calls. They're just like, no, I just like having you there. And then they come on the call and I'm like, okay, so what are we working on?

[00:16:33] Juliette Karaman: And they're like, got nothing. 

[00:16:36] Libby Kemkaran: Just having a great time today. 

[00:16:38] Juliette Karaman: Not nothing, but that actually you. Anyway. So tell me the subconscious. So Tame Your Brain is your one to one private overview. then, where do people, I know that you also speak to businesses, but let's bring this back to someone that's listening to this and thinking like, hey, how can I work with you?

[00:17:00] Juliette Karaman: How do I even know what some of the beliefs are, some of the identities that I'm holding? 

[00:17:04] Libby Kemkaran: If you are in the space where you're listening to this and you're going, oh my God, that makes so much sense, you're probably like I was, that when I started this journey of going, look, I know there's got to be a better way.

[00:17:15] Libby Kemkaran: I'm just not sure what that is. And I don't know how to get out of my own way. And sometimes we can have all these desires and the trouble with the world that we're living in and the trouble with our current situation. status as females particularly. And I know you also have some lovely masculine men that are masculine enough to listen to a podcast called Scrumptious Women.

[00:17:37] Libby Kemkaran: So I honor you two people here listening to this of the male identification. But the women, in the room that might be mothers, that might be running a business, that might be, there's a lot of hats that we get told we have to wear and we put a lot more hats on ourselves as well. I must be able to cook a home cooked meal from scratch.

[00:17:56] Libby Kemkaran: I must have a beautiful home. I must have a body that represents who I think I am. All of these images and these identities that we wear like coats can be, they can be quite heavy. And so my plea, my, my wish is that You invest some time in serving you as if you were a separate person, serving the beauty that is you, because there is such a random set of chances that have to happen for you to be born.

[00:18:23] Libby Kemkaran: There are so many little moments in the universe that have to coincide, like the chance of a baby being born is so small. immense. It's immense. There's so many things that derail that as anyone who's been on a fertility journey like I did knows. And so when we get a baby, when we have a baby pop out that you are on this planet walking around, you're meant to be here for something.

[00:18:44] Juliette Karaman: I 

[00:18:44] Libby Kemkaran: don't know what that is, but we can figure that out together because you're here for something. This is not a random Chants. If you're listening to this, there's a reason. I might say one thing today that moves a dial for you, that triggers a cog, that switches a switch. There's only actually seven levers for success to push on.

[00:19:01] Libby Kemkaran: And when you know what those levers are and you know how to push on them, suddenly life gets really fun. I've built a global business and a brand that now sits across business. I've got four business streams. I'm. around the world, speaking on stages. I've just got back. I was flown out to Phoenix, Arizona to speak to a beautiful room of women this last month.

[00:19:21] Libby Kemkaran: And, I'm in this lovely position of being able to speak my truth, have it be heard. If you want any of that, if that excites you Then reach out come into my space and drop me a message because this can be so much fun. This can be so much fun. It doesn't have to feel like wading through treacle and sometimes it feels like you're waist deep in treacle and you're looking at people on the riverbank and the trouble with the internet is it's normalized.

[00:19:47] Libby Kemkaran: We see perfect every day and the game of comparisonitis is so deadly. So deadly. Oh my God. Like it's everywhere. And the thing about the big cat brain types, and when I invented the big cat brain, the reason was to give people clarity on what the They care about, because for example, if you're a cheetah brain, you care about speed.

[00:20:06] Libby Kemkaran: I want to get there first. I want to be fastest. I want to innovate. I want to create because you've got that creative right upper brain. If you're a lion, you're the hugger in the room. You want to care for everybody and nurture and when's your birthday and how are you feeling? No, really tell me about your weekend is the lexicon of the lion.

[00:20:22] Libby Kemkaran: Cause they're all about the pride. They live together, hunt together, sleep together. They care about the unit, but the leopard She sits in a tree and she's at the most at risk because she's got no ego. So she's always going, Oh my God, that cheetah's so fast. Look at that lion over there. She's got so many friends.

[00:20:36] Libby Kemkaran: Why haven't I got so many friends? And the leopard doesn't see her value is in loyalty and service and trust and that heart from a leopard. And Juliet, I get the feeling you've got quite a lot of leopards in there. Quite a lot because you've got the community spaces like this, right? And you do it for others.

[00:20:52] Libby Kemkaran: You're not doing it for you but there's this feeling of inclusion and there's always that feeling of. exclusion. And so the leopard brain is a fascinating place and that's the opposite of where I serve from. I serve from creativity and drive and the leopard is so beautiful and they don't see how beautiful they are.

[00:21:08] Libby Kemkaran: And then there's the tiger. 

[00:21:08] Juliette Karaman: The 

[00:21:09] Libby Kemkaran: tiger is the data, the detail, the precision. Give me a spreadsheet. Don't bore me with your small talk, like just tell me the facts. So they get perceived as being sometimes quite cold. They're not cold. They're just risk averse. They want it done right.

[00:21:21] Libby Kemkaran: They want it done properly. 

[00:21:24] Juliette Karaman: Do you have, I saw on your website you have a quiz. Is a quiz about this? 

[00:21:28] Libby Kemkaran: Yes. 

[00:21:28] Juliette Karaman: Is it about your Yes, you can do the 

[00:21:30] Libby Kemkaran: Big Cat Brain test and yeah, bigcatbrain. com is where you can go for that. And Big Cat Brain is the tool that I use in amongst all the work that I do and it, and the Big Cat Brain works for sales.

[00:21:40] Libby Kemkaran: Thanks. It works for relationships. It works because it's about people and everyone's got a brain. Everyone's got a brain. 

[00:21:47] Juliette Karaman: I love it. Oh my God, how much fun that you've really mapped this out and you've just noticed that this is how it works with people, right? And then it goes back even, distills even further, right?

[00:22:00] Libby Kemkaran: Everything that I've built has been organic. I didn't set out to try and run four companies. Bluntly, I'm exhausted. And so I just need a little lie down most days. And the cheetah in me is raging and raging. And, I'm always coming up with the next idea. And my team is I walk in and they're like, and guys, we're going to do this thing.

[00:22:19] Libby Kemkaran: And they're like, wait, what? We haven't done the last four. And and then I'll come up with a new trademark. I think we own seven at the moment. And we're about, we've got 12 on a list and I'll come up with a new trademark. And they're like, Oh God, not again. And that's the thing with the cheetah brain is it's we have three brilliant ideas in the shower every morning.

[00:22:34] Libby Kemkaran: We, we follow through precisely none of them, unless we've got a team making it happen. So this is where I help a lot of entrepreneurs is getting up the ramp fast enough to earn enough to hire enough to make the ideas happen. And that's where some of my entrepreneurs are at eight figures now, because we were on their third business together and we're, we, we're building these iconic brands around the world.

[00:22:53] Libby Kemkaran: But the biggest piece the thing that I'm most proud of Julia, probably if I was going to pick. The bit that I'm most proud of, it is the subconscious coding therapy that I created because that is the piece that turns the dial. fastest. So people talk a lot about money blocks or relationship blocks or identity blocks.

[00:23:11] Libby Kemkaran: It doesn't matter what you call them. It's all the subconscious brain and it's all this coding that runs behind your eyes because 95 percent of the decisions we make every day are from the subconscious brain. It just happens in the blink of an eye. You don't even know it. It's like when you buy a new car and you're driving along and then over there you see a red version of yours and you're like, oh, look, that's my car.

[00:23:34] Libby Kemkaran: And Then you look to your left and there's a silver one over there. Oh, that one's like mine, but I've got nicer seats. And you start noticing, and was that car there all along? Yeah, of course, but you didn't see it, 

[00:23:44] Juliette Karaman: right? Amazing like this. I remember being pregnant and then miscarrying. And after that, and then I had another one and ectopic pregnancy and it was and all of this and I'd have surgery.

[00:23:59] Juliette Karaman: And then all of a sudden I saw all these pregnant ladies and people with prams and I'm like, fuck. And it's everywhere. Okay, I'm going to feel sorry for myself. I'm just going to feel like, okay, we can all get pregnant. There is, it's in my conscious now. And 

[00:24:16] Libby Kemkaran: what you just did there.

[00:24:18] Libby Kemkaran: is exactly how this works. You can choose to make that mean, Oh my God, look at the universe mocking me. But you flipped that on its head and you made it mean, here's my evidence that this can happen for me too. 

[00:24:29] Juliette Karaman: Completely. 

[00:24:30] Libby Kemkaran: Yeah. That's the power of subconscious coding is that you choose what you make that worry mean and where you run the electricity is up to you.

[00:24:38] Libby Kemkaran: But we just don't get taught that in school. Of the two, I know between trigonometry And subconscious coding, which I'd rather have learnt, but it doesn't work like that, does it? 

[00:24:47] Juliette Karaman: It's but this is actually the bit, right? Why don't we start teaching this in schools? That we can actually have a different thought.

[00:24:55] Juliette Karaman: We can choose a different thought, we can choose which creates a different emotion, which then carries all the way into action and into our bodies. And we can uncode the blockages that are left in our body that create disease. 

[00:25:10] Libby Kemkaran: And that makes a massive difference. And the strapline that I use is change your mind.

[00:25:15] Libby Kemkaran: Change your life, change your income, because it starts with that thought. It's think, feel, do. And if you change the way you think, you can change the way your body behaves in biochemical terms, and therefore you change your behaviors. And that's so powerful, and it's so distilled to that piece. And that's my heart.

[00:25:33] Libby Kemkaran: That's where I live. 

[00:25:35] Juliette Karaman: And it's saying it in those concrete terms actually really helps. For people to understand it, and this should be taught at, I don't know, age 13 onwards, I think, or even earlier, just start putting it into into primary schools and like saying, Hey, the more that we think about more that we think that we can do things, we actually, believe, start believing it, then the actions follow.

[00:25:59] Juliette Karaman: And then it gets coded into us and then it, it appears. 

[00:26:03] Libby Kemkaran: And then it's the virtuous circle of, I think I can do it. Here's some evidence that I can do it. See, I can do it. And then it feeds around the loop. And then, and this is the neuropsychology of success that I've studied for 20 years. And this is what makes it powerful.

[00:26:18] Libby Kemkaran: And honestly, that's the only way I got my degrees. I did degrees in neuroscience. That's the only way I got them was by, I can do this, overcoming the belief that you can't is the biggest first step. And then going to the evidence, see, this is evidence of why, and then doing it again over and over again.

[00:26:34] Juliette Karaman: And that's it. And then you can borrow that. You can see that evidence where other people have done things like it. So you may not believe in yourself yet, but you can borrow that belief that they've done it. So 

[00:26:45] Libby Kemkaran: that's the hardest bit, right? The blind faith when you've got no proof. 

[00:26:48] Juliette Karaman: That's the good comparisitis.

[00:26:50] Libby Kemkaran: Exactly right. Exactly 

[00:26:52] Juliette Karaman: right. And it's and it's crazy. And then, you get brought down to your knees again. Then it's oh, okay, so can I re believe in myself? Can I restart it? Ah, I love this. Okay, so tell me, how do people, they're like, okay, you've obviously done a lot of studying. You have taken companies to eight figures and passed.

[00:27:11] Juliette Karaman: And you're also doing this on YouTube. more one to one work and groups work and courses as well, right? If someone's in the audience is okay, I want to hear more about this, I want to understand the subconscious coding, what's holding me back, what do you offer? 

[00:27:28] Libby Kemkaran: This is an evolved audience. I love it when I come on a podcast like this, because I know the people in the room here are different to perhaps some other audiences, you At the more sort of commercial end of the market, the people here understand this already.

[00:27:40] Libby Kemkaran: And I know that. And that's exciting for me. I love connecting with people that it's like when you go into a handbag shop, you don't have to explain, this is a handbag. You put your phone in here and it hangs on your arm like this. You can just say, look how gorgeous this handbag is.

[00:27:54] Libby Kemkaran: And you don't have to explain the functionality of it. You guys here know this stuff. It's just the difference between knowing what to do and doing what you know, so I can help you activate it. I'm an activator for people that already understand these concepts. And so people come to me, people find me when they're ready and they just, usually it's literally a DM.

[00:28:13] Libby Kemkaran: Hi, I want to work with you. Can we start? And I'm like, yes. And so it's very, it's a very immediate movement. So for you lovely people listening today to this, and again, I firmly believe nothing happens by accident in this world. Everything's for a reason. So if you're hearing this, it's for a reason. If you're activated, it's for a reason.

[00:28:31] Libby Kemkaran: Please get in touch. I'm really happy to offer. So subconscious coding, for example, that's normally 1, 111. I'm happy to do that for 555 for anyone that wants to try this as a modality. It's so powerful that in an hour we can do more than six months of regular therapeutic talking therapies because we go straight to the subconscious wiring rather than talking about it.

[00:28:53] Libby Kemkaran: We move The pieces around. And so if you've got something you want activating, then I either do that single hour or we do a half day working together intensive, it's a three, three, three, three. So we can do either of those and yeah, really happy. Just mention, make sure you mention. Scrumptious woman so that I know it's, I know it's from here.

[00:29:13] Juliette Karaman: I love it. And if they want a group program, you do group programs. I 

[00:29:19] Libby Kemkaran: do rarely nowadays because I'm so blooming busy. But I do a couple of year. And so I've got my Trinity mastermind, which has been Beautiful. And that is the be, do, have of life, right? And everyone wants the having, and they sometimes don't know how to do the doing, but they get stuck in the doing.

[00:29:33] Libby Kemkaran: I must do all the doing. They forget the being. So we start with the being. We have a beautiful month on the being. We have a month on the doing, a month on the having, and then we run for six months. So it's funnily enough, nine months long. The gestation of the woman. 

[00:29:48] Juliette Karaman: Is it always, right? That's the time I like to spend with my clients.

[00:29:53] Libby Kemkaran: So we get really good traction. We get really good, the identity shifts need time to be embodied. You can't just say the words I am out loud. People get this bit wrong about manifestation all the time. If you say something that your brain doesn't believe, you just set off the bullshit meter and it goes, whew, whew.

[00:30:09] Libby Kemkaran: And then, Suddenly you're in trouble because you're fighting yourself. And so the law of assumption, the law of attraction, they don't work unless you fundamentally accept things within your body to be true. And that's the magic of the subconscious coding part that we do along with everything in the work.

[00:30:24] Juliette Karaman: That's the bit, right? You accept it in your body. Yes. We're talking a lot about brain here, but it's actually, it's not only top down, it's also bottom up. It's 

[00:30:34] Libby Kemkaran: massively bottom up. The vagus nerve, 80 percent of the traffic is 80 percent up from body to brain. And it signals the brain and says guys, watch out.

[00:30:40] Libby Kemkaran: We're having a little freak out down here. Cortisol is raging and the heart's pounding and everyone's having a little panic party and the brain goes, Oh, really? Shit. Let's not do that then. 

[00:30:50] Juliette Karaman: Let's never do that again. 

[00:30:51] Libby Kemkaran: Let's never do that again. That felt awful. Yeah. And as soon as we grow too fast or scale too much, I remember when I got nominated for Entrepreneur of the Year and then I won, my body had a freak out.

[00:31:01] Libby Kemkaran: It was like, this doesn't feel like me. And I literally, I nearly tanked my business. It was ridiculous. And that was, obviously I was at a Level to Win entrepreneur the year, this was 2021. And I'd just, I think I'd done a huge amount and I'd grown the brand and blah, blah, blah.

[00:31:15] Libby Kemkaran: And someone nominated me and I won the award. And then I literally froze for three months and just went into state of state. 'cause I couldn't hold that identity. And so we think we want success and then we actually get it and we go, hang on, wait, what? Really? 

[00:31:29] Juliette Karaman: And that's the bit, right? I remember I was talking about this yesterday, my mastermind, like who you have to become to be the woman to hold, I don't know, 100K clients, whatever.

[00:31:40] Juliette Karaman: And then it's Oh, and all the stuff that you first have to become, but then it's to actually hold it and to keep holding it and not to have transference and all that kind of stuff. And then it's Oh, that's it. That I like having that, or am I going to pivot to yeah, to something that feels better for me.

[00:31:56] Juliette Karaman: It's and there's no shame in it and take your time and like moving and doing things. But just like you said, you needed three months to actually really step into that and to become her fully to. 

[00:32:09] Libby Kemkaran: And I learned from that. I really learned from that because, the cheetah wants to run fast and the Again, the thing with the internet is you're going to see people around you trumpeting, I made a million in 13 months.

[00:32:19] Libby Kemkaran: And if you haven't then made a million in 13 months, there's a feeling of, I must not be good enough because I haven't done that. And that's not the case. And we forget that we've just been in a bubble equivalent to the dot com bubble of the eighties where there was a global pandemic. Results were inflated around the world.

[00:32:35] Libby Kemkaran: That situation and everything moved in a very different way for two years. But people are now selling courses off the back of results they got then using techniques, they are selling people now that worked then. And again, the injustice part of me flares up and goes, Whoa, that's not safe. Because there's a lot of that I'm seeing in the market, which is why I think it's really important to be empowered, to use your own brain and body with agency, with sovereignty.

[00:32:59] Libby Kemkaran: And one of my, favorite courses is actually called Sovereign that I run, which is about standing in your power, holding that fear, but walking in faith. Do it anyway is the game. 

[00:33:09] Juliette Karaman: Do it anyway, be getting connection with your body, get in connection with your pleasure, your scrumptiousness, which I call it.

[00:33:17] Libby Kemkaran: Pleasure principle is one of my favorite places to talk about neurobiochemically. There's so much in that. There's but that's how we hardwire success is linking pleasure to it. You can't do it. Your body won't move you towards pain. It just will not. 

[00:33:28] Juliette Karaman: No, it won't. 

[00:33:29] Libby Kemkaran: I was 

[00:33:29] Juliette Karaman: like, no, there's people not going to do it.

[00:33:32] Juliette Karaman: So you're going to avoid it. How can you make it pleasurable? And since I got banned, we're using the word pleasure on social media so much. Did you? I didn't know that. That's why I call it scrumptious. 

[00:33:42] Libby Kemkaran: Oh my God. That's so funny. So one of my favorite hashtags is the pleasure principle because the neurobiochemistry of it is absolute.

[00:33:48] Libby Kemkaran: It's non negotiable. Like the body won't go, anyone who's ever stepped on a Lego brick at three in the morning when putting kids to bed knows this, but we're hardwired to move away from pain, like really fast and hard. And therefore, if we link pleasure to what we're striving towards, that change your mind, change your life, change your income becomes really beautiful because it becomes a loop, a self serving loop.

[00:34:09] Juliette Karaman: Isn't it true? Because you just think about it everywhere. Babies, how do they learn? Little toddlers, when they touch an oven. Ooh, hot! Oh, we're doing that again. Yes. And I remember all the parents said to me like no, you can't let them go near the oven or anything. Yes. How are they going to learn?

[00:34:25] Juliette Karaman: They'll put their hand there for a second and they come up. I had four kids in under three years time. 

[00:34:29] Libby Kemkaran: You had to learn fast, right? They had to be quick learners. One of my favorite things is we, to get through COVID, I kept all my kids off school. And so I just took in all the pregnant cats.

[00:34:40] Libby Kemkaran: in a 20 mile radius. I literally had a house filled with cats and kittens. And one of the best things in life is watching kittens learn because man, do they learn fast. And the best bit is when they start play fighting and they've got these little tiny needle sharp claws coming through and these needle pointy teeth and they start tussling with each other and then one will signal to the other that's enough.

[00:34:59] Libby Kemkaran: By just doing a very immediate and a very dramatic, REEEOW! And I just thought, how easy would it be if we did that? Just I don't like what you just said to me. REEEOW! Just the absolute instant reaction. And they learn and then they start to move around each other in a different way. And it's, I love that process and watching it out loud in, Litter after litter of, I think we had 37 cats and kittens at one stage through COVID.

[00:35:21] Libby Kemkaran: It was hilarious. Oh my goodness. We went, we just went feral. It was brilliant. 

[00:35:26] Juliette Karaman: And I love it. And the whole big cats. What's the fascination with cats and big cats? 

[00:35:31] Libby Kemkaran: Oh my God. There's this brain size thing and cats have got just enough brain to be deadly efficient and also not enough brain to get in their own way.

[00:35:40] Libby Kemkaran: No one ever has to tell a cat to be more cat. They just do what the hell they want. They are self serving in the purest way, in a way that I wish I could be. And so I model cats and I'm like, what would cats do now? Because there is this beautiful simplicity. I'm hungry. I eat. I'm tired. I sleep right here.

[00:36:01] Libby Kemkaran: There is this wonderful. I want to be stroked. So I'll come up and. I'll flirt my tail at you until you stroke me. How brilliant is that? What could we teach about dating by watching cats? 

[00:36:11] Juliette Karaman: The 

[00:36:11] Libby Kemkaran: simplicity is glorious for me. And so my big cat brain, I looked at other animals and I was thinking about forming into dogs or jungle animals, but I kept coming back to the four cats and I know enough about the different cat species, obviously, to pick the ones that represented each brand, each of the four.

[00:36:28] Libby Kemkaran: And yeah, that was my little light bulb moment in 2020. 

[00:36:32] Juliette Karaman: Amazing. I lived in a house with cats. My parents, my dad was allergic to cats, but for a while I lived with some people that had a cat and I learned so much from the cat. It's Whoa, it's okay, you really don't want come and do anything unless you want it.

[00:36:49] Juliette Karaman: That's a really good way. As a feminine. Being. To be. Like, you stand up for 

[00:36:55] Libby Kemkaran: yourself. It's perfect. Ultimate blend of masculine and feminine, right? There's this intense doing when they want something and there's this intense feminine magnetism to draw something to them when they need service. And that's just so beautiful.

[00:37:09] Libby Kemkaran: It's just beautiful. 

[00:37:10] Juliette Karaman: Absolutely. Libby, to summarize, where do people find you? 

[00:37:16] Libby Kemkaran: So bigcatbrain. com, you can do my free Big Cat Brain test or Tame Your Brain. And so tameyourbrain. co. uk and I've also got ChemKaren Consulting. So my consulting arm, which goes out to run this for teams around the world. I actually flew out to Dubai recently and coached a team out there.

[00:37:35] Libby Kemkaran: So ChemKaren. Dot com is my ridiculous surname with a dot com after it. So you can find me there and that's got all my products and my speaking appointments run through there as well. 

[00:37:44] Juliette Karaman: Excellent. And for the belief coding session, they hit you up where? 

[00:37:49] Libby Kemkaran: Yeah. So subconscious coding is just come at me through DMs and talk about what you want.

[00:37:53] Libby Kemkaran: My team will book you in and we'll get cracking. 

[00:37:56] Juliette Karaman: Excellent. I think we've covered a lot in the short time that we're here. It's meandered everywhere. Absolutely. Of course. Love having you on. Thank you so much. 

[00:38:06] Libby Kemkaran: Thank you, Juliet. Lovely to see you. Lovely seeing you 

[00:38:08] Juliette Karaman: too.